In today’s always-on world, it’s more important than ever for businesses to be easily contactable by phone. While you may be focusing on your social or traditional media strategy, it’s worth noting that click-to-call (mobile calls launched directly from search banners or landing pages) generate 60 per cent of inbound business contacts.
In fact, in 2016 BIA Kelsey measured these contacts at 85 billion globally with the number expected to double to 169 million in 2020. For small business owners, the takeaway is simple: If you want your customers to be able to find you, be certain to provide easy access to a phone number.
This could mean investing in paid search and opting for a click to call button or ensuring that a click to call button is easily visible on your business landing page. Most importantly, it means having a business number that can be answered no matter where or when a customer calls.
Invoca says mobile search ads are the number one source of business calls. Almost half (48 per cent) of calls to a business will originate from a mobile. But if your customers are out and about, what about you? Thanks to the advent of mobile technology and digital transformation, small business owners are no longer chained to their desks. While this new age of flexibility is great for work-life balance, it can prove difficult for business owners who maintain a juggling act of multiple phones and devices to stay in touch. But it doesn’t have to be that way.
New service options such as Cloudline deliver the flexibility of a dedicated business number direct to your mobile phone. It’s a great way to make sure your phone gets answered while you are out and about and also eliminates the need for a physical landline.
You’ll receive a dedicated business line that can be answered and accessed via a mobile app and it also provides additional features such as voicemail to email, a robot receptionist to take incoming calls after hours and the ability to make calls from your mobile or a desktop as you please.
A business’s ability to attract new customers is a large measure of its success. Yet when the market is crowded with so many channels it can be easy to be distracted by shiny new offerings like chatbots and social spend. However, the stats are proving the best way to provide an awesome customer experience is to be readily available to your clients. Fast response times equals customer satisfaction. For most businesses that still means being contactable by phone. Having a dedicated business line direct to your mobile is a great way to ensure your customers’ needs will always be answered.
This article brought to you by Connexus CloudLine. The small business phone system that helps you make every call count.