What the heck is this SEO thing anyway – and do I really need it?

Despite Search Engine Optimisation (SEO) being promoted as one of the most crucial marketing strategies over the last two decades, many business owners and (dare I say it) marketers, still don’t understand what is involved and purpose behind it, writes Ben Hirons founder of digital marketing agency Due North. To help you, let’s get real … Continue reading What the heck is this SEO thing anyway – and do I really need it?