Erin McGowan is the owner and founder of Aqua Maternity. Operating out of her family home In Geelong, McGowan’s online store specialises in swimsuits for mums-to-be. The business has proved incredibly successful. So successful, McGowan is considering international expansion.
With 5 percent of her sales coming from New Zealand, McGowan believes it’s time she set her sights on better servicing customers across the ditch. But is New Zealand the right market for her to enter? Or should she be looking at a different region?
Kochie enlists the help of Rebecca Burrows, Australia Post General Manager Small Business, to provide advice to McGowan on the risks and opportunities she could capitalise upon if she expanded her business internationally.
Burrows suggests any small business who’s set on global domination better do their homework first!
Watch the expert advice.
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