In this episode of Kochie’s Business Builders, we learn how to build a tribe and attract new customers via social media, meet the man who built the world’s fastest ferry and get the temperature of Australia’s small business owners with NAB’s Australian wellbeing survey.
Liz Hayward owner of Hayward and Co. a thriving interior design business in Sydney may have boundless creativity, but when it comes to social media, the Sydneysider admits she’s lacking in strategy. We set Liz up with Stevie Dillon from Stevie Says Social to discover the best ways to promote her business.
Dillion says setting up a successful strategy for social media needs a plan. Choose the best platforms to suit your business, ensure you post regularly and consistently and discover where your audience comes from and what demographic visits your business.
NAB’s GM of Equipment Finance and Small Business Lending, Daniel Carr explains the most important factors you need to understand when applying for a loan, including the documents you need and how a lender might assess your loan.
This week’s legend, Robert Clifford, says knowing where your product will go next is one way to stay ahead of the curve.
And finally, we get the lowdown from Australia’s Favourite Family Business winner Smoothie Bombs on how a mum’s quest to get her fussy daughter to eat better became a thriving business.