Business Advice

Want to master 2024? End 2023 on the right note

- October 4, 2023 3 MIN READ

As we hit the home stretch for 2023 (yes, really!), as founders it’s an ideal time to take stock. What’s working? What’s not? Are there any opportunities to ‘turn the dial up’ leading into 2024 asks Samantha Dybac, CEO and founder of The PR Hub.

Now if you spend a lot of your professional life running at 100mph like I do, it can feel extra challenging to spend time working on yourself and your business in favour of the more obvious demands. But in recent months I’ve committed to just that, and while I still find myself sometimes falling back into old habits, the overall result has been some game changing new ‘ways of working’ that have energised my outlook and approach.

Here are four things I’ve been practicing (as recently as last week) that I hope you find equally inspiring for your own business journey.

1. Find your tribe, and lean on them

I’ve previously written about joining EO Melbourne, which I have found hugely transformational in a short space of time. Just months into my EO journey I attended my first ‘mini retreat’ and what I have found in my EO ‘tribe’ is a safe, judgment-free space for sharing some of the more trying times that come not just in business but life in general.


While on the outside, we may lead notably different lifestyles and businesses, at the core our fundamental challenges are similar, so connecting with others in such a meaningful, trusting way has been empowering and exciting.

Of course, it doesn’t have to be EO. The important message is: finding your tribe, what works for you, away from family, friends, partners, a place where you can share, learn and also empower others.

2. Read, listen, learn

Are you a reader? An exercise usually reserved only for holidays has now become something I commit to weekly, even if it is only a few chapters here and there. I have really opened up myself to exploring the recommendations of people I respect with my current reading list including: The Power of Now by Eckhart Tolle, Originals by Adam Grant (recommended by a new business coach), Breaking the Habit of Being Yourself by Joe Dispenza, Ask Your Guides by Sonia Choquette and The Wolf you Feed, the biography of NRL super coach Wayne Bennett, by Andrew Webster.

Regardless of your choice – and if you’re not into reading why not try an audio book, podcast, or discover something interesting on YouTube – making some time to expand your mind instead of scrolling, Netflixing, or working on weekends or late into the evening, will have a knock-on effect into the next day and beyond.


3. Get up close and personal with your clients and team

For various reasons, this year I have been more hands on with some of our key client accounts which has not only helped reconnect with our valued customers but also brought some amazing insights into the way we do business and given me more time ‘up close and personal’ with the entire team.

We’ve revisited all our processes and systems, devising ways to improve efficiencies, which inevitably has a knock-on effect on productivity and profitability. Generally I am all for ‘if it isn’t broke, don’t fix it’ but having welcomed some fresh new eyes into the business this year, there’s definitely now a renewed energy for new ideas and ways of doing things at The PR Hub.

I have also had the pleasure of recruiting some new, younger members to the team and it’s been so rewarding to take on more of a mentor role with them, adding some value (I hope!) to their uni studies and early professional lives. Their enthusiasm for learning and teamwork has also helped me reflect on my own leadership and coaching styles.

4. Take a break

I introduced a few of my own benefits of taking a break from your business writing for Kochies last year. Having just spent a week on school holidays with my 7-year old daughter, I can confirm that letting go, being actively unavailable – especially as someone who heads up a PR firm and whose daily life revolves around being on top of the news cycle – does not get any easier!

However, after one day of working pretty much all day on some urgent proposals and business strategy, I made a commitment – to my daughter and myself – to just switch off. My team is more than capable of running the business for a few days in my absence and while I still check my emails/SMS for urgent things, being able to step back and give my mind a break, and be present for the precious time I will never get back with my daughter, completely fills my cup and, ultimately, my business will benefit from that as a result.


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Take a break! Step aside for a day or two and watch your business thrive