Despite research showing small businesses that have a website experience up to 25 per cent more growth than their traditional counterparts, almost six in ten Australian businesses still don’t have a website.
A new study by small business tech provider GoDaddy has discovered many business owners are under the misconception that only big businesses need a website (44 per cent) and that building and maintaining a website is too costly and time-consuming.
Research suggests two-thirds of Australia consumers won’t even consider a small business if they can’t find it online. Therefore, not having a company website can compromise a small business’ ability to grow and attract new customers.
Despite this, there is universal recognition of the value that having a professional website can bring to a small business. Almost two-thirds of respondents (65 per cent) state having a website created credibility and added a level of professionalism to their business, with 58 per cent saying it opens up new business opportunities. In fact, almost half (47 per cent) of small businesses surveyed stated that they are considering building one within the next 12 months.
“Over 2 million small businesses are the backbone of Australia’s economy and many are missing out on growth opportunities that can be realised by building a professional website,” says Tara Commerford, GoDaddy ANZ Vice President & Managing Director. “More education and support is needed, which is why a key focus for GoDaddy is making going online approachable and helping small businesses embrace digital opportunities by demonstrating how quick and easy it really is to build a website.”
The Party People, which started as a brick and mortar store before taking its business online with GoDaddy, is an example of a small business that has experienced significant growth after taking its business online. That decision alone has led the company to experience 800 per cent growth, in other words – growing to eight times the size it was before it was an online entity.
“Taking our business online enabled us to rapidly scale our operations without the added overhead of new stores. We have reached new customers who would not have been able to shop from us previously and are now selling party supplies nationally. In fact, to date. we have sold over 4.6M party products! That would not have been possible without creating a website and taking our business online,” says Dean Salakas, CEO of The Party People.