Small businesses increasingly support marriage equality

According to a recent survey of more than 1000 business owners from Sensis, the number of small and medium businesses in Australia who support marriage equality has increased. This has risen from 55 percent in 2015 to 63 percent in 2016. And 67 percent of respondents say they personally support marriage equality.

The most supportive industries? Business owners in areas such as communications, business services, property, healthy and community services. The finance and insurance sector are offering the most support with 78 per cent agreeing with marriage equality.

63% small to medium businesses  agree in marriage equality

“Much has been spoken about large corporates and organisations supporting marriage equality, the evidence is now in that small and medium businesses – the back bone of the Australian economy – also support this initiative,” said Sensis CEO John Allan.

He added, “Further, in asking SMBs if the passage of marriage equality laws by Federal Parliament would have an impact on their business – a resounding 87 percent said they thought it would have either a positive change or no impact at all. Only two percent said it would have a negative impact.”

67% of respondents personally support marriage equality

Small businesses flying the flag to support same sex marriage

“Diversity is critically important to the prosperity of our nation and distracting issues such as marriage equality only serves to draw people away from what they believe is truly important, building a future for themselves, their employees and their families.”

Small and Medium Business views on the question: Do you believe your business would support marriage equality?


Man      =         Manufacturing
Con      =          Building and Construction
W/sale  =          Wholesale Trade
RT        =          Retail Trade
Trans    =          Transport and Storage
Comm   =          Communication, Property and Business Services
F&I        =         Finance and Insurance
H&CS    =          Health and Community Services
C&R      =          Culture, Recreational and Personal Services
AC&R    =          Hospitality (Accommodation, Cafes and Restaurants)

For the past two years in the September quarter, Sensis has asked one thousand SMBs about their business’ views on marriage equality as part of the Sensis Business Index survey.

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