Meet these 9 small business superheroes

For this year’s Faces of Small Business, the Small Business Festival is featuring nine new small-business superheroes from a range of different industries: health, technology, retail, social enterprise, public relations and communications, among others.  While the businesses showcased are remarkably diverse, what these small-business superheroes share in common is a desire to make a positive difference in their community.  

Incarta IT

What if there was a technology in hospitals that could predict if a patient was going to have a heart attack, even as much as a day before a potential incident, and all using artificial intelligence? It sounds like science fiction but Incarta IT has already developed it and it’s being trialled in Victorian hospitals in Melbourne and Shepparton right now. Read more:

Australian Pumpkin Seed Company

It’s hard enough setting up a new business – Sharan and Jay West-Rivett are setting up a whole new industry. The husband and wife team are the farmers behind the Australian Pumpkin Seed Company, Australia’s first and only producer of pumpkin seeds and pumpkin seed oil. Read more:

Saint Monday

Saint Monday isn’t just there to feed Yackandandah: it’s there to promote, celebrate and ultimately grow the local culture. “We want visitors, in one stop, to get a genuine experience of the area through what they eat and experience, and we want locals to have their community reflected back to them,” says Chris McGorlick, who started the business 18 months ago with his partner Lauren Salathiel. Read more:

The Difference Incubator

“You can do good and make money at the same time,” says Bessi Graham, founder of The Difference Incubator. Promoting that philosophy, and supporting the people that are living it, is The Difference Incubator’s (TDI) bread and butter. Based out of a “home base” office in Melbourne, and employing 15 people, the business runs a variety of support programs and services for businesses around the country and beyond. Read more:


Starting a business is always a challenge, but it can seem next to impossible for those new to Australia; particularly for those who are still trying to find their footing. Founder of Sisterworks, Luz Restrepo, understands this problem all too well. When she came to Australia seven years ago from Colombia, as a political asylum seeker, she had no friends here and spoke no English. Read more:

Mitchell HealthCare

Mitchell HealthCare is looking after people across north-east Victoria as they get older, providing the tools they need to age at home and retain their mobility. The business provides equipment for hire and sale in showrooms in Wodonga, Benalla and Wangaratta. But Mitchell HealthCare is more than just a retailer or service provider. It provides services to meet the needs of its diverse customer base, both privately and via government contracts. Read more:


Communications agency HARDWIRE has seen a lot of change in its 25 plus years of operation, leveraging the endless march of technology to stay current. There’s one thing, however, that founder John Kilgour insists will never change: HARDWIRE will always be a specialist small business. Read more:

Uncle’s Smallgoods

Uncle’s Smallgoods in Dandenong brings together old-world experience and youthful energy; retail smarts and a passion for real food and traditional processes. Owners Brendan D’Amelio and Bert Glinka, who are also brothers in law, started out life in the corporate world. Their shared love of food led to them starting a small operation selling kranskies at markets and events, where they got a taste for the industry. Read more:

Your Sold Real Estate

When they moved to Shepparton and bought a house, Rachael and Rod Seach felt like they hadn’t found the real estate agency they were looking for with a keen focus on customer service. So they started one themselves. Read more:


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