Uber has launched their new food app UberEATS in Melbourne today. It is an exciting move that will allow locals delivery from over 80 of Melbourne’s finest restaurants.
UberEATS offers local restaurants a reliable delivery service which will allow for a greater network of potential customers and effectively allows smaller restaurants to increase their capacity. Melbourne is the third city outside of the US to receive the service. The choice may surprise some as UberX is still illegal in Victoria, whereas it has already been legalised and regulated in New South Wales.
“Melbourne is the ultimate foodie city, and UberEATS enables us to help more people access the city’s great food from top restaurants in their suburb and beyond. Our goal is to offer people what they want to eat, when they want to eat, in the quickest time possible,” said Simon Rossi, General Manager, UberEATS Australia.
It is a timely reminder that small restaurants need to take control of their mobile presence and to be careful not to fall behind the curve when it comes to figuring out which delivery service technologies to use in their restaurant operations.
Food service apps have been changing the way local restaurants do business for some time now. There are a number of forerunners that have entered the market including Menulog, SupperTime, Delivery Hero, Foodora and Deliveroo.
The launch positions UberEATS in primary competition with Deliveroo which already operates in Sydney, Melbourne, Brisbane, Perth, Adelaide and the Gold Coast. Unlike other delivery services in Australia it charges a flat rate of $5 for all deliveries and uses a network of its own drivers so that restaurants do not have to supply them.