Mortgage brokers, gutter cleaning experts and a specialist service retailer have topped the list of Australia’s 10 best franchises, as voted by franchisees across the country. With 1 in 2 people in Australia wanting to purchase a business so they can be their own boss and 40 percent looking for a better lifestyle, becoming a franchisee is an attractive way to get started in business.
In its ninth year, the Topfranchise Awards by SEEK Business and 10 THOUSAND FEET recognises the activities and achievements of Australian Franchisors, and is voted by industry peers. More than 1,000 Australian franchises nominated Australia’s leading franchises through a comprehensive survey conducted by 10 THOUSAND FEET and SEEK Business, which partnered for the second year this year.
The 2016 Topfranchise Awards include an overall award along with six category-specific awards. Performance is ranked across marketing, branding, passion and culture, support and operational systems, lifestyle and opportunities for expansion.
For the eighth consecutive year, Smartline Personal Mortgage Advisers has been named Franchise of the Year. Second place was awarded to Gutter-Vac, with Mister Minit, Snooze, Kwik Kopy, Soul Origin, MLC Advice, Anytime Fitness, Ferguson Plarre Bakehouses and Mrs. Fields rounding out the top 10 places.
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Awards are also presented to the winners of the six key categories, with bedding retailer, Snooze receiving the Brand Award and bakery café, Mrs. Fields winning the Opportunities for Expansion Award.
Smartline Managing Director, Chris Acret says the survey results reflect the franchisor’s philosophy and core commitment to building a culture that positively supports franchisees.
“When we established the business in 1999 we had a goal of building Australia’s best mortgage business. Today, Smartline franchisees are amongst the most successful in the industry, writing on average over $20 million in loans every year. We achieved these results by working in partnership and making sure we deliver support to the franchisees every day,” said Acret.
Head of Intelligence for topfranchise.com.au and 10 THOUSAND FEET, Ian Krawitz said this year’s research and survey results reveal a direct correlation between the improvements franchisors make in their business and the impact of these improvements on franchisees and the industry as a whole.
“The Top 10 have listened to their franchisees, determined where they can improve and have taken actions to lift satisfaction levels.
“These specific actions, whether it be more face-to-face support contact, providing better training on how to market the business locally, harnessing time saving technologies that give franchisees more time to spend with their families have all been off the back of a closed loop approach of caring, surveying, measuring and acting,” said Krawitz.
Franchising is a highly respected business model and is showing growth across Australia, said Head of SEEK Business, Ben Johnston.
“Over the past three years, business buyers via SEEK Business have increased by 25 per cent and enquiries to business sellers is up 70 per cent,” said Johnston.
“This trend indicates that people are really considering being their own boss, and business/franchise ownership is growing as a career alternative for people in Australia.
“Throughout Australia there are approximately 79,000 franchises that employ 460,000 people,” Johnston added.
The franchise industry survey included more than 1,000 franchisees and was conducted by specialist researchers, 10 Thousand Feet. Each franchisee was asked 37 questions covering a range of key areas, with the feedback used to benchmark performance in comparison to other franchise systems.
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