One of the great things about website technologies is that they’re always evolving. That means it’s important to keep up-to-date with the latest trends and features to ensure your website is doing everything possible to get your business the attention it deserves.
The truth is, a website can (and should) be so much more than something for your customers to look at to find useful information. Today, if you’re set up with the right tools, you could think of your website as a valuable extension of your team – working tirelessly to promote your business to prospective customers while feeding back useful insights that could even help shape your strategy. Here are some of the top ways to help ensure your business’ website goes the extra mile to help you succeed.
Embrace the power of analytics
Website analytics can help your business grow in a few different ways; they can tell you where your customers are going on your website, what they’re interested in or buying and who they are by location, gender and age. Analytics can even help to identify the most popular content on your website, so you can see what you need to do more of and what you could spend less time doing.
With the information you gather, you could get to know your target customers much better to enhance your products or user experience and refocus your content. Above all, website analytics could even lead to more informed strategic decisions that increase sales and profitability.
Engage with your customers, wherever they are
To help drive awareness and give your target customers a sense of trust and confidence, it can be important to develop a strong business brand. Consistency is one of the keys to building a brand that’s instantly recognisable and considered trustworthy. The challenge is, with businesses spreading themselves across multiple platforms and channels like social media, their website and email marketing, your business’ brand appearance and personality can get out of sync.
You can use your website to regain control and create a more cohesive approach to your brand online. For example, GoDaddy Websites + Marketing allows businesses to integrate and sync their website with Facebook, Instagram and Google My Business. With more advanced integration capabilities, you could send out emails, improve SEO, respond to reviews, monitor and update social and web platforms and share images across your social media pages and website – all from one central hub reinforcing your consistent brand and messaging.
Keep things fresh
With websites and their functionality improving considerably over the last two decades, website design trends are evolving. On top of that, many growing businesses further understand the importance of ensuring their website continues to serve as the centre of their evolving business model and brand.
Keeping your online presence fresh and relevant should be a top priority, so you should create a website that won’t go out of fashion. Thankfully, today, new technologies can allow you to create a website that can be continually tweaked and revamped without additional hassle and expense every time. Visualisation tools, for example, allow users to see what their site would look like in a variety of styles and on a variety of devices, and can be implemented quickly without having to start from scratch or redo content. If you’re just after a small refresh, you can keep your website current by posting blogs, linking your social media accounts, and even changing your imagery from time to time.
With these three core strategies, you could manage a website and online presence that has the dynamic capabilities to really work for your business – from giving you more insights than ever before to making sure it always looks professional and engaging for your customers, without costing you a lot of time and money.