Melbourne startup Pod & Parcel is taking their compostable coffee pods global, announcing they are launching into the US.
The coffee pod business was first launched in Melbourne in 2015 with an aim to bring sustainable barista-quality coffee to coffee lovers around Australia. Alarmed by the number of pods going to landfill, founders Ben Goodman, Jai Felinski and Elliot Haramboulas launched Pod & Parcel as a greener alternative. The biodegradable and compostable pods break down in just 90 days in commercial compost, while all Pod & Parcels’ coffee is ethically sourced, traceable from farm to cup.
Averaging 150-200 per cent growth year-on-year since its 2015 launch, the brand has amassed a cult-following, fuelled largely by the global war on waste and rise in eco-conscious consumerism. Last month alone Pod & Parcel sold 400,000 Nespresso-compatible pods, growing sales 300 per cent in the last year, with 75 per cent recurring revenue from subscription sales.
Owen Symington, who is Managing Director of the company says Pod & Parcel’s expansion plans followed continual requests from overseas consumers.
“We consistently get overseas requests for our pods and have been looking at several markets across Asia and Europe, ultimately deciding on the US.
“Quality Australian coffee companies like Bluestone Lane have made inroads there, however, the sustainable pod market is still in its infancy and our dual focus on sustainability and premium quality sets us apart,” Symington said
Symington believes the brand’s expansion into the US is coming at a perfect time as more Americans look for ways to recreate the cafe coffee experience at home.
“There is enormous opportunity. The US market with the likes of Amazon are accustomed to ordering everything online and expect best-quality products and services.”
For more information visit www.podandparcel.com