The Purpose Economy – the rise of the Ethical Business and how to do better

Ten years ago, having a purpose-driven business was a “nice to have” – a cherry on the top of your marketing and trading strategy. Consequently, and depressingly, many companies did the bare minimum; at best, slowly reviewing their supply chain and people policies; at worst, green-washing or creating a “woke culture”, writes Joanna Jensen, Founder … Continue reading The Purpose Economy – the rise of the Ethical Business and how to do better