The Iconic launches kids line

- August 14, 2018 2 MIN READ

Australia’s leading online fashion and sports retailer, THE ICONIC, has today opened its wardrobe to tiny trendsetters, announcing its launch of THE ICONIC Kids, as it continues to disrupt the retail landscape in Australia.

THE ICONIC Kids will bring together over 70 of the best local and international kidswear brands, further strengthening its position as the #1 destination for shoppers across ANZ.

Headlined by Aussie kidswear favourites such as Cotton On Kids, Bardot Junior and Bonds, THE ICONIC Kids will also launch the exclusive return of US retailer, GAP, to the Australian market. THE ICONIC Kids will feature a curated assortment spanning baby (0-2), kids (2-7) and teens (8-14) for boys, girls and unisex across clothing, shoes and accessories. Other brand favorites to join THE ICONIC Kids assortment include adidas, Rock Your Baby, Huxbaby and Purebaby, as well market exclusive collections from international retailers J.Crew with Crewcuts and OUTFIT Kids.

Patrick Schmidt, CEO of THE ICONIC, said: “THE ICONIC exists to liberate our customers from the burdens of shopping, which is why we’re so thrilled to launch THE ICONIC Kids as we continue to create the retail experience of the future. Our customers lead incredibly busy lives and shopping for kidswear in-store on a Saturday is undoubtedly the last thing they want to do with their free time. With orders delivered in as little as three hours in Sydney and next day for most other parts of Australia, THE ICONIC Kids is just another way we’re living up to our promise of creating the most seamless and inspiring shopping experience for our customers.”

The local market for kidswear continues to grow consistently and industry revenue is anticipated to increase by 1.3% per year through 2020-21, to a value of $3.6 billion, supported by ongoing growth in the population. Australia reached a total population of 25 million just last week, with a child born almost every 2 minutes.

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