Ten tips to refresh your small business brand in 2024

- November 24, 2023 3 MIN READ


The new year is just around the corner and January is a great time to find some fresh inspiration to give your brand a boost for the year ahead. No matter whether you are new to small business or a veteran entrepreneur, there’s always room for improvement and even small changes have the power to make a big difference, writes Suzanne Mitchell, Australia Market Lead for GoDaddy.

If you are looking for a fresh edge for your small business in 2024, here are 10 tactics you can explore today to help stoke your success next year.

Explore Artificial Intelligence

Generative Artificial Intelligence (AI) chatbots exploded into the mainstream this year and have become the latest tool many businesses, big and small, are experimenting with. AI chatbots can be used to help with a variety of tasks from drafting social media posts to helping optimise blog posts to improve search engine optimisation and crafting responses to customers.

Get your business online

Many Australians turn straight to the internet when they want to know more about a brand. Having a website for your small business can be an excellent tool for establishing your bona fides and there are free website builders that can help you make a sleek website from scratch in just a few hours.

Expand into email marketing

Email marketing can be a highly effective tool for creating a rapport with customers and driving sales through the use of special rewards, offers or discounts. To start, capture your customers’ emails when they purchase from you – with their permission – and to grow your database, put a pop-up prompt on your website with a reward or discount for signing up to newsletters. The best marketing emails have a headline that’s catchy, compelling and relevant content and are visually appealing.

Review your website like you’re a customer

Performing a yearly check up on your small business website is a great idea to determine if it’s still up to scratch. Maybe you need to refresh some of the graphics or images? Don’t forget to check that your contact details and social media channels are correct and linked up.

Brave a brand review

Protecting your brand identity doesn’t mean it has to stay static. There are plenty of reasons why even global brands make considered tweaks to the aesthetic of their logo and style guides. If your brand style and colourings have become dated, consider a refresh or play with an app that can generate some logo and look options for you to review.

Be host with the most

It’s critical to check that your website hosting is at the right level for your business and traffic volumes. Nothing hurts a brand more than a website crashing mid-experience. Your website host provider should be able to help you determine if you need an upgrade.

Dive into data

Chances are if your business has a social media account, website or online store, you will have access to data about your performance. Through your data you can track purchasing and browsing trends that can help identify the most successful times and strategies for marketing and stock releases.

Beef up your security

Cybercrime is officially on the rise in Australia and ensuring you have the right security settings to protect both your business and your customers is critical. Look into how you can set up multi-factor authentication on your business devices and make sure you backup your important business data. Also consider getting an SSL Certificate for your online store which encrypts confidential payment data sent from a customer’s device to your website.

Set up a marketing calendar

Marketing your business can be a time suck, but with a solid marketing calendar, you can save time and ensure you always have compelling content to share that keeps you top of mind with your customers. A marketing calendar will help ensure you don’t miss major communication opportunities for your business and make the most of external events to wrap your message into – e.g seasons and holiday periods –– to tailor content for email marketing and social media.

Craft a catchy slogan

A clever slogan can help flesh out your brand identity and help your small business to cut through the marketing noise. Consider something short, sharp and emotive that captures your brand voice. Start with a brainstorm and ask AI for some suggestions before testing your concepts with family, friends or select customers.

The new year is a great opportunity to take stock of your small business and see what small steps you can take to set yourself up for greater success in 2024.

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