Choosing a domain name for your small business isn’t always the easiest experience. There can be pressure to get it right, especially when you know your domain should nail your brand identity and maximise your business’ chances of being found online. If only you could have it all. Well, you can – almost. In their… Read more »
Consumers today research and shop much differently, so much so, the 2018 Telstra Small Business Intelligence Report says almost two-thirds (62 per cent) of potential customers won’t consider a business if they can’t find it online. Simply having a website doesn’t make your business invincible either; it only takes 50 milliseconds – or one-twentieth of… Read more »
Six retailers have begun their transition from traditional brick and mortar outlets to online brands at the Bricks & Clicks* sprint weekend at International Towers, Barangaroo. The Aussie small businesses were chosen to take part in Bricks & Clicks after a nationwide search. The sprint weekend marked the first stage of the businesses’ transformation from… Read more »
Despite research showing small businesses that have a website experience up to 25 per cent more growth than their traditional counterparts, almost six in ten Australian businesses still don’t have a website. A new study by small business tech provider GoDaddy has discovered many business owners are under the misconception that only big businesses need… Read more »
88 percent of Australians are now using the internet daily (Sensis, 2017), and e-commerce is allowing businesses access to a world of customers. Businesses without a website are missing out on opportunities to thrive online and deliver a better, more accessible service to their customers. A website can offer so much more in addition to… Read more »
Just a decade ago, when your mobile phone was little more than a brick in your pocket and driverless vehicles were wishful thinking, networking at business events was very important. In fact, if you didn’t go to them, your name and business were invisible to your local business community. Nowadays, with the business landscape moving… Read more »
“‘Never judge a book by its cover’ may be a strong life philosophy, but it’s certainly a far cry from online user behaviour. ‘First impressions count’ is likely a much more appropriate way to describe how a first-time visitor to your website will regard his or her experience,” says David Bray, sales Director at Netsuite… Read more »
At some point in the future most businesses will find that they outgrow their existing website and decide to build a new one. It could be part of an expansion strategy, a change of ownership, rebranding, or simply to breathe new life into your online presence. Whatever the reason, it is not something to be… Read more »
Whether you’re using your website for ecommerce or to generate leads, it’s frustrating if it doesn’t convert. Here’s how to increase sales and clientele using your online presence.
Anyone who’s spent time online can probably recall visiting at least one site looking for something and closing the tab after a few moments due to frustration. That’s part of the web experience but if you market products or services online, this is a problem you’ll need to avoid if you are to remain competitive.… Read more »
Keywords are a very important component of digital marketing as using the right keywords on your website help your customers find you. Unfortunately, many businesses take this practice too far and end up with keyword stuffing – which is a huge turn off for visitors and can even get your site blacklisted in Google. At… Read more »
Here are three ideas to take any small business’ domain name to the next level.