Australians may be known for our love of sport, but sport is much more than just a hobby in this country; it’s an industry in and of itself, writes Tamara Oppen, Managing Director at GoDaddy Australia. With more than $12 billion spent annually on sport and related infrastructure each year, sport supports $39 billion in… Read more »
Many people think email marketing is dying. It’s not.
While creating landing pages, writing email copies, or designing calls-to-action, it is common to use intuition to predict whether your target audience will click and connect. However, it is always better to make educated decisions than guesses. But how do you know that your marketing campaigns are working? Well, the answer is by split testing,… Read more »
Because online stores have a different site structure there are some SEO factors that are unique to online stores.
Whether you are just starting out with a new blog, or have been blogging for years, these tips will help you boost your SEO game.
Changes are coming to Australian domain names throughout 2022 and it’s news all Aussie businesses need to know about, writes Tamara Oppen, Managing Director at GoDaddy Australia. In today’s digital-first world, a business’ domain name is just as important – if not more so – than its retail storefront. Today, millions of digitally-savvy Australian consumers… Read more »
So, you’ve finally brought your business online and created a website, but just not seeing the results you were looking for? From poor design to tricky navigation, there are a few key things you should investigate to make sure your website is working as it should – bringing you customers and not driving them away.… Read more »
Search engine optimisation (SEO) is a long-term strategy. I say this because there are so many factors to take into consideration that affect a business’ SEO score. Consequently, even the most digitally-savvy businesses have to experiment, tweak and revisit their SEO strategies over a period of months or even years. Although this sounds daunting, there… Read more »
The coronavirus crisis has proved the value of online to small business owners more than ever before. If your business isn’t online already, it needs to be now! The coronavirus crisis has particularly hit hard small business owners. Forced closures and social distancing restrictions that limit the number of patrons in a shop mean businesses… Read more »
Advertising your website is a necessity if you wish to remain in business for long.
A frictionless sales experience, intuitive navigation and ease of use are top of mind for today’s customers, but is your current CMS and website up to the task? writes Kat Warboys, ANZ lead at HubSpot. Your website is your digital shopfront. This is truer now than ever. According to HubSpot data, website traffic in Australia… Read more »
Choosing a domain name for your small business isn’t always the easiest experience. There can be pressure to get it right, especially when you know your domain should nail your brand identity and maximise your business’ chances of being found online. If only you could have it all. Well, you can – almost. In their… Read more »
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