Building an online presence can be one of the most difficult and daunting tasks for many entrepreneurs trying to grow their businesses. Where do you start? What applications do you need? How do you even know what to put in it? Joanne Tapodi, Branding and Squarespace expert share her top tips for levelling up… Read more »
While creating landing pages, writing email copies, or designing calls-to-action, it is common to use intuition to predict whether your target audience will click and connect. However, it is always better to make educated decisions than guesses. But how do you know that your marketing campaigns are working? Well, the answer is by split testing,… Read more »
You’ve probably heard that you need to optimise your website for conversions, but what does that mean? And why is it so important? Digital marketing and strategy expert, Adam Stewart explains. Right off the bat, Conversion Rate Optimisation (CRO) is one of the most effective ways to improve your website’s performance which helps increase your… Read more »
So, you’re ready to jump online and set up a website for your business, but feeling a bit overwhelmed at the choices available – and also, not really very tech-savvy? Never fear, no-code website builders are here to save the day, and they’re better than they’ve ever been, writes digital growth expert, Nick Brogden. Every… Read more »
So, you’ve finally brought your business online and created a website, but just not seeing the results you were looking for? From poor design to tricky navigation, there are a few key things you should investigate to make sure your website is working as it should – bringing you customers and not driving them away.… Read more »
Your website is your online first impression for customers, it’s the first thing they see when they interact with your business online so keeping it fresh is so important. For 57% of users a poorly designed or dated website is the reason they wouldn’t recommend the business to a friend and 75% admit that they… Read more »
Design is an everchanging beast, no more so than online. 2020 was the year small business embraced digital. With that leap came a shift in styles and features that have seen 2021 emerge with softer colour palettes and simplified designs online. Website design is continually evolving. With so many consumers and businesses now online, staying… Read more »
Consumers today research and shop much differently, so much so, the 2018 Telstra Small Business Intelligence Report says almost two-thirds (62 per cent) of potential customers won’t consider a business if they can’t find it online. Simply having a website doesn’t make your business invincible either; it only takes 50 milliseconds – or one-twentieth of… Read more »
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