Digital

5 tips to make sure your website makes a good impression

- March 4, 2018 3 MIN READ

“‘Never judge a book by its cover’ may be a strong life philosophy, but it’s certainly a far cry from online user behaviour. ‘First impressions count’ is likely a much more appropriate way to describe how a first-time visitor to your website will regard his or her experience,” says David Bray, sales Director at Netsuite… Read more »

Laptop screen showing the four pillars of SEO
Digital

Understanding the Four Pillars of SEO

- February 1, 2018 3 MIN READ

Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. In order to deliver accurate results, search engines use complex algorithms to index and classify all of the content they… Read more »