Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. In order to deliver accurate results, search engines use complex algorithms to index and classify all of the content they… Read more »
Thanks to advances in technology consumers are expecting more than ever from businesses. Nowhere is this more prevalent than in the area of customer experience. If your business fails to keep up with the latest trends you could wind up losing out to a competitor. Over the last few months, there has been a lot… Read more »
If you’re a small business offering online products, chances are you’re hosting your site with a third-party specialist in ecommerce hosting. You are probably also taking advantage of their Content Management System (CMS) and online payment processing facilities to do the hard work for you. It’s often the most cost-efficient way to get your products… Read more »
If you haven’t yet optimised your website you are giving your competitors an edge, missing out on sales and potentially doing long term damage to your brand.