Millennials (18-34 years old) are one of the most impactful groups of consumers globally. By 2030, they are estimated to account for 50 per cent of Australia’s population, and the collective annual income of millennials worldwide is expected to exceed 4 trillion dollars. Generally speaking, millennials are bigger spenders than the generations before them. But… Read more »
One of the biggest competitive advantages that small business owners have over large companies is just that – they’re small. Many customers deliberately seek out businesses that can offer a more personal experience, a local person who understands them, and someone they can trust. Building trust and loyalty with your customers should be top of… Read more »
Do you trust and follow your intuition in business? The world’s most successful entrepreneurs live and die by it.