Digital

5 hot digital tips to take your marketing next level

- February 19, 2019 < 1 MIN READ

Digital marketing strategy has never been more important for brands. In this quickly evolving environment, it’s critical for companies and organisations to have a strategy in place that can deliver on business objectives while developing a strong online presence and providing a seamless customer experience. Here Anna Kertesz from digital CX agency Guerrilla, shares her… Read more »

Features

How small businesses can use presentations to lift their profile and attract new clients

- July 2, 2018 3 MIN READ

Andrew Klein, director of Spike Presentations; a communications expert and presentation pro, explains why ‘telling not selling’ is integral to small business success. About 10 years ago when Skype and video-conferencing technology really took off, I recall hearing doomsayers predicting the end of the conference industry. The commonly asked question was “Why would people gather… Read more »

New Zealand

Five tips for doing business in New Zealand

- June 21, 2018 3 MIN READ

For many Australian companies, a transition across to the lush, green pastures of New Zealand is a natural move. Culturally, it all might seem like a cake walk. You’ve been to Queenstown for a lovely weekend, and besides the remarkable scenery, it’s all pretty much the same over there, right? While our flags look pretty… Read more »

Business Basics

My top 10 secrets to success

- August 15, 2017 5 MIN READ

Many small business owners are often faced with so many questions about their own business. Entrepreneur Matt Alderton shares his top tips to be aware of when starting or running a small business. Start out the right way What I love about business owners when they are just starting out, is how motivated, inspired and on… Read more »

Business Basics

“What makes me really angry!”

- July 28, 2017 5 MIN READ

It’s not stuffing up your branding or missing out on the world’s best domain name, the biggest mistake you can make is simply not starting at all. I have to be honest: there is one thing in life that makes my blood absolutely, unequivocally, undeniably boil. And I am also afraid to admit that I… Read more »

Business Basics

How to sell to the Chinese market

- June 24, 2017 3 MIN READ

In the big, fast-moving consumer goods company my wife works for, management devotes a lot of energy to their China strategy. Last year one of their products, a mosquito repellent for children, sold really well in China through Diagous (Chinese shopping agents). This year they produced more of the same product specifically for the Chinese market, and… Read more »

Business Basics

Special offer: be inspired with Kochie

- June 21, 2017 2 MIN READ

One of my most influential mentors always says the owner is the biggest asset of any small business. Yes, clients are very important and so are customers. But you are the most critical component of your business. You are the creative, cultural and sales driver of your business. However, if you’re jaded, lacking enthusiasm, uninspired and burnt… Read more »

Business Basics

Industry specific tax deductions

- June 14, 2017 4 MIN READ

As the end of financial year draws near and whilst there are a wide variety of tax deductions open to all small businesses. Professional services Your business could look to claim the following items: New capital equipment such as computers, laptops, phones or office furniture. This can include the cost of refitting the office kitchen… Read more »

Features

These tips will help protect your brand

- April 18, 2017 3 MIN READ

We know that in today’s competitive marketplace just offering a great product or service will no longer cut it. For a business to be successful, a fantastic product must also be paired with a fantastic brand to represent it. When you are just starting out as a small business owner, conceptualising, establishing and implementing measures… Read more »