tiktok videos can go viral which is great for your business
Social Media

5 tips to grow your personal brand on Insta and TikTok

- April 17, 2024 3 MIN READ

  Growing your personal brand on Instagram and TikTok can be a great way to gain visibility, build your online presence, and connect with your target audience. Social media expert Amani Youssef shares her top five tips. Building a strong personal brand on Instagram and TikTok has several benefits, including increased visibility, credibility, trust, and… Read more »

Young woman creating social media video in fashion studio
PR

How to make social media part of your PR strategy

- April 24, 2023 3 MIN READ

  While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »

Two young women creating fashion social media or TikTok video
Social Media

Using TikTok for your business? Why a strong strategy is essential to succeed

- April 26, 2022 4 MIN READ

As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their target audience would be wise to embrace the video-based platform, writes digital strategy expert, Adam Stewart. Simply having a presence on TikTok is not enough. As we’re almost halfway into 2022,… Read more »