Every small business wants to make each year better than the last, so here are some ways you can build from last year’s performance to keep upping the ante. Upgrade outdated technology Examine the technologies you have in your business and see if any of them could use an upgrade. If you find that your tools are… Read more »
When it comes to running your own business, cost plays a major role. Forbes reported one of the major reasons small businesses fail is that they run out of cash. As a small business owner you will need to have a keen eye on your expenses every step of your business journey. Even just spending $25… Read more »
Competition for the top rankings in the search engine results page is increasing. Changes in Google’s algorithms have prioritised images, videos, local search and expanded text ads, causing many digital marketers to neglect their organic (standard) search listing. So here are some tips to help you master the basics and make your search listings stand… Read more »
The only thing that stays true about SEO is the fact that its constantly changing. An emerging trend that is continuing to grow in momentum is voice search. Ever since Apple rolled out Siri on the iPhone 4S in October 2011, the way people search the internet has started changing. According to Google, 20 per… Read more »
Every business in this day and age needs modern technology to enhance their business, market their brand and generally improve their efficiency. With technology, it allows businesses to compete locally and globally, but a lack of technology can hurt the ability to keep up with competitors. A new study released by Cisco reveals that inspite… Read more »
Small business owners are experts on the products they sell or services they provide and increasingly customers want access to the knowledge of experts. Blogging is the perfect way to showcase your skills, build your credibility and give customers what they crave. However, many small business owners fear blogging for a variety of reasons. Some claim they… Read more »
Google’s much anticipated roll-out of the new expanded text ads has officially been pushed to January 31, 2017. This is good news for businesses who have yet to get up to speed on what the changes will mean for them. Here’s what you need to know: What’s the latest? In Google Adwords, search ads are… Read more »
Just having an innovative product is not enough to guarantee company success. Here are three ways for businesses to maintain an innovative “edge”.
Electricity is usually in the hands of the big guys, but this small venture from Wellington is putting power back in the hands of consumers and helping us little guys give fixed electricity prices the final flick. Harnessing the potential of metering technology, they’re disrupting the traditional sales model and giving greater transparency behind usage and pricing.… Read more »
Travel, meals and entertainment are often necessary parts of business, here’s how you can better manage these expenses and scale back on costs.