Business Basics

4 easy tools for cafe owners to boost business

- May 23, 2017 3 MIN READ

If you ask most people to nominate the top things they absolutely couldn’t do without, chances are their digital devices and early-morning coffee would rate near the top. For Australia’s growing community of baristas, exciting new possibilities are emerging to combine these two modern-day essentials and deliver both better business management. Most importantly they help to… Read more »

Business Basics

Social media masterclass # hashtags

- May 8, 2017 2 MIN READ

Hashtags have become a popular tool for digital marketers and can be helpful to promote your small business on social media. Done correctly, they can be very powerful in promoting events, marketing products and services, or simply building engagement and brand awareness. At the same time, it’s also easy to misuse them and alienate potential clients… Read more »


5 digital hacks for small business owners

- March 25, 2017 3 MIN READ

Small business owners are often burnt out and stretched thin from their multitude of tasks. Here are a list of five digital hacks for small business owners to streamline work and even automate some processes using tools or apps. Schedule social media posts in advance Social media posting is often something which hectic business owners either… Read more »

Business Basics

4 cutting edge tools for small business

- March 22, 2017 3 MIN READ

Small businesses are often perfectly positioned to utilise the latest tools and technology to provide a unique and greater experience to their customers. However, many may be afraid to experiment with them for a number of reasons – there is the perception that only larger businesses can benefit or that these tools may remove the… Read more »


Why do small tech businesses fail?

- March 21, 2017 3 MIN READ

There is sometimes an assumption that the tech industry is an unstoppable gravy train, pulling in at millionaire station for every first-time founder. While many stereotypes have a basis in fact, that basis can often prove fast and loose. Sometimes stereotypes offer genuine insight, other times they simply serve to lead you into a false sense… Read more »

Business Basics

7 ways to respond to social media critics

- March 16, 2017 4 MIN READ

Even the most reputable businesses will be subject to criticism on social media at some point. Sometimes a critic’s complaints may be legitimate; other times it may be a social media troll trying to stir up trouble and attention. Either way, because social media are public platforms, how you respond will be observed by thousands… Read more »


8 killer retail success tips

- March 13, 2017 3 MIN READ

Every small business wants to make each year better than the last, so here are some ways you can build from last year’s performance to keep upping the ante. Upgrade outdated technology Examine the technologies you have in your business and see if any of them could use an upgrade. If you find that your tools are… Read more »

Business Basics

How to improve your website ranking

- March 10, 2017 3 MIN READ

Competition for the top rankings in the search engine results page is increasing. Changes in Google’s algorithms have prioritised images, videos, local search and expanded text ads, causing many digital marketers to neglect their organic (standard) search listing. So here are some tips to help you master the basics and make your search listings stand… Read more »

Business Basics

This trend is the exciting future of SEO

- February 22, 2017 4 MIN READ

The only thing that stays true about SEO is the fact that its constantly changing. An emerging trend that is continuing to grow in momentum is voice search. Ever since Apple rolled out Siri on the iPhone 4S in October 2011, the way people search the internet has started changing. According to Google, 20 per… Read more »