As a small business owner, finding effective ways to reach new customers is a constant challenge. Using personalised ads can help businesses to grow online and find new customers, or even connect with more of the people who are most likely to love your business, explains Harry Lowes, Director of Mid-Market ANZ, Meta. To… Read more »
Your brand might be front of mind for loyal or return customers, but if you haven’t been paying attention to your cold audience, it might be time to start, writes Blake Micola, founder of GMS Media Group. Cold audiences generally don’t have any awareness of your brand, but by increasing their knowledge and creating… Read more »
Many industry professionals will give you very black and white answers about the best time to post on Facebook and turn on your ads. However, although there are some general metrics to be aware of, there is no universal answer to this question or a one-size-fits-all approach. Complications with Facebook Firstly, Facebook’s algorithms are quite… Read more »
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