Engaging with PR for the first time can be confusing, so it’s expected that you might have a lot of questions before you sign on the dotted line. Understanding the intricacies of PR can be complicated if you haven’t had much exposure to it. Boss PR founder Tahlia Crinis gives small business owners the lowdown… Read more »
The concept of content marketing has been around for a long time and it’s not going away any time soon. It’s likely you’ve heard of the term before and are possibly already executing your own form of it (whether you are aware of it or not). To put it simply, content marketing is a type of marketing that sees brands share materials… Read more »
The phrase ‘PR is dead’ has been circulating for many years, and as someone in that profession it’s hard not to take offence. PR is not dead, it has simply evolved. The role of PR agents today is worlds apart from the job we did 10 years ago. We are not only Publicists in the… Read more »
Getting your brand ready for Public Relations sounds like a strange concept however what many businesses don’t realise is that there needs to be some foundations in place to enable a PR agency to do their job successfully. There also needs to be some understanding on your end of what exactly to expect to enable… Read more »
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