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Double down on sympathy when dealing with customers during the COVID-19 crisis

- March 30, 2020 3 MIN READ

As a funeral director, sensitivity is a skill I’ve honed over the years. The funeral industry always calls for compassion, empathy and emotional intelligence. Our clients, first and foremost, need support, often direction and clear communication in their time of need. Now, because of COVID-19, heightened sensitivity is necessary across every industry, writes Matthew Kwoka,… Read more »