In my twenty-five years leading strategy across a range of advertising and marketing roles, I have pitched solutions with a combined value of several hundred million dollars and sat through thousands of sales presentations. I’ve seen great ideas fail to connect when the presenter and the idea gets lost in the slides more times than… Read more »
As humans, we’re born storytellers, telling stories since the beginning of time as a way to connect and learn, to entertain each other, and to build and nurture relationships. Yet the majority of the business owners I meet find it challenging to talk about themselves and their businesses without minimising their impact or defaulting… Read more »
Finding a great hook for your story is important to stand out and cut through the inbox of hundreds of other story ideas journalists receive each day and achieve media coverage for your small business, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-founders, Media-Wize. Like any great idea, the hook needs to… Read more »
What makes a great story, and how can you leverage great stories for success in business? Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, explain how to master the art of storytelling for your business. People love great stories. Almost every portrayal of humans, from the Stone Age to modern times, features people sharing… Read more »
It’s all about sharing your vulnerabilities and telling your story.
The ability to tell a story is a valuable skill, especially in business. The elements of a good story are the same whether you are writing fiction or content for your website. There are five elements to a good story, but the most important story you can tell is The Hero – your origin story,… Read more »
Remember the last client presentation you sat through, sneakily scrolling through your smartphone? Remember the last presentation you gave, where your clients sat sneakily scrolling through their smartphone? Mind-numbing presentations are a major cause for concern in the small business world – even more so if you’re using them to try and secure a contract… Read more »
Stories in small business has become, for want of another term, ‘big business’. Ultimately using authentic and appropriate stories helps your message be understood and remembered both by customers and in the press. What’s more, stories have the power to increase engagement, buy-in and trust …all critical components in small business when you are attempting to… Read more »
The communications and media world has undergone massive change in recent times and small business owners are perfectly positioned to reap the benefits of story-telling.
As an entrepreneur your story is the greatest asset you have.
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