social selling
Social Media

3 tips to ace your social selling game in 2024

- December 18, 2023 3 MIN READ

  It’s no secret that social media is an essential tool to help promote small-medium sized businesses. But as brands look to drive revenue growth and gain a competitive edge, many are now turning to social media as an end-to-end business driver through social selling. Harry Lowes, Director Mid-Market at Meta ANZ, explains the three… Read more »

Honey store owner using digital tablet
Digital

How to maximise your small business’ potential in the digital commerce landscape

- April 21, 2023 3 MIN READ

  With billions of users online, it may seem daunting, but digital commerce offers a massive opportunity to connect with potential customers and increase brand awareness, writes Harry Lowes, Director of Mid-Market ANZ, Meta. Take Kulani Kinis for example. The Australian swimwear brand saw a massive 7X growth in sales after increasing their digital marketing… Read more »

business tips
Back to Business

Five ways to revamp your business in 2021

- February 22, 2021 4 MIN READ

With more than 2 million Australians starting to shop online for the first time in 2020 due to the COVID-19 pandemic, small business owners must ensure their plans for this year match the way Aussies are searching and shopping in an increasingly digital world, writes Alison O’Brien, Head of Mid-Market & SMB, PayPal Australia. The… Read more »

instagram
Social Media

Turbo-charge your eCommerce through Instagram

- December 2, 2020 3 MIN READ

Instagram has always been a place for Australians to discover creators, brands and inspiration. This year in particular, eCommerce has been an essential tool for local businesses to survive and many of them are driving new sales using Instagram, writes Naomi Shepherd, Facebook Group Industry Director. Connecting customers with brands To support this, we launched… Read more »