8 tips to run an effective social media campaign

- February 4, 2018 3 MIN READ

Understanding your audience, sticking to a plan and using a mix of paid and organic reach is integral when it comes to running an effective social media campaign, writes Luke Chaffey. If you’ve been following my guides your small enterprise will likely already understand the importance of having a presence on social networks. However, to… Read more »


Four mistakes to avoid if you want a winning social campaign

- December 21, 2017 3 MIN READ

If part of your digital marketing campaign involves paid advertising on social networks then it is very important that you get value for money with effective coverage. Sometimes, however, it doesn’t go according to plan—even when you think you’ve produced awesome, eye-catching ads. Let’s look at the four biggest causes for underperforming advertising on social… Read more »


Generate better content ideas with these tools

- November 10, 2017 3 MIN READ

One of the fundamental online marketing techniques is to gain meaningful traffic to your website and boost your social media presence through great content. Many of us need a little help to come up new innovative ideas for content and luckily there are lots of tools we can use to draw inspiration. In this article… Read more »

customer demographics | facebook marketing
Business Basics

These 3 Facebook secrets could double your e-commerce

- November 9, 2017 4 MIN READ

Small businesses struggle to convert Facebook views to sales without being highly targeted. Here’s how to invest wisely to double your e-commerce sales. You may have noticed that Facebook’s algorithms now limit the reach of brands’ posts, which means businesses need to invest in paid promotion and advertising to get the results they once achieved… Read more »


Are you following these 6 social media commandments?

- October 23, 2017 4 MIN READ

Almost every business has a presence on at least one social media channel these days but how many are actually doing it well enough to positively benefit their business? Social media is an integral part of any effective digital marketing strategy. There are numerous brands out there successfully using social media to build their relationship… Read more »

Business Basics

How many links do I need for SEO?

- September 27, 2017 3 MIN READ

Backlinks are one of the key factors of Search Engine Optimisation. If you are not familiar with them, they are simply links from external sites that point to content on your website. Unfortunately, there is no one-size-fits-all rule regarding their use so in this article we are going to briefly look at different ideas on… Read more »