One of the more recent trends on social media is to include short videos to help promote your small business. All of the major social platforms now allow sharing of video content in one form or another. So, if you use social media for digital marketing, you need to consider video in your campaigns. Let’s… Read more »
Hashtags have become a popular tool for digital marketers and can be helpful to promote your small business on social media. Done correctly, they can be very powerful in promoting events, marketing products and services, or simply building engagement and brand awareness. At the same time, it’s also easy to misuse them and alienate potential clients… Read more »
When first exploring digital marketing and social media, it’s okay to not necessarily know exactly what you want to achieve. Many small business owners simply start out with ideas such as “I want more sales”, or “I just want the phone to ring”, or “I want people to talk about my company”. If you want… Read more »
Many industry professionals will give you very black and white answers about the best time to post on Facebook and turn on your ads. However, although there are some general metrics to be aware of, there is no universal answer to this question or a one-size-fits-all approach. Complications with Facebook Firstly, Facebook’s algorithms are quite… Read more »
Do you have a small business blog or do you want to start one? It’s important to know that when you click the ‘publish’ button, your work has just started. If you want to be a good blogger then you need to know how to promote your content on social media to grow your traffic. Here are eight… Read more »
CEO of Showpo, Jane Lu shares her 7 top tips to help your business increase it’s social media presence. 1. Use engagement for instant feedback: The number of likes will tell you what your audience wants to see and tells you what you should post. Also, sometimes good hashtags can build likes over time. 2. Post… Read more »
Three effective ways to attract more traffic, more followers, generate more interest and increase your cash flow.
According to a new survey, released by global accounting body CPA Australia, small businesses in Australia are crawling behind other markets on the key drivers of growth. The survey demonstrated that growing small businesses are likely to be focussing on innovation, e-commerce, social media, training and exporting. Yet, Australia came last out of the eight… Read more »
Social media offers small businesses a cost effective, often free, advertising channel for reaching the masses. When done right, a business’s social media efforts can deliver an immense ROI. Of course, it’s not as simple or straight-forward as just sending a tweet, posting a status or uploading a photo. As we know, there is much… Read more »
How important is social media to your small business? According to a recent study from Sensis, the number of businesses with a social media presence jumped this year from 31% to 48% for small businesses. Out of those businesses that still don’t yet have a social media presence 17% are expected to create one this… Read more »
Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »
As a small business owner, it is very important to take advantage of every opportunity that comes your way. LinkedIn is one such marketing opportunity. Best of all it’s free! It can expose your business to millions of LinkedIn members. It’s also brilliant way to attract top talent to your small business. LinkedIn also has… Read more »
Weekly business news and insights, delivered to your inbox.
