Almost every business has a presence on at least one social media channel these days but how many are actually doing it well enough to positively benefit their business? Social media is an integral part of any effective digital marketing strategy. There are numerous brands out there successfully using social media to build their relationship… Read more »
Nothing makes us happier than when we hear about small businesses who have picked up some great advice and rolled with it. When Melinda Clarke from The Melbourne Map wrote to us with a question for Ask Kochie last year she wanted to know how to finance her big idea through crowd funding. The two Dave’s… Read more »
Backlinks are one of the key factors of Search Engine Optimisation. If you are not familiar with them, they are simply links from external sites that point to content on your website. Unfortunately, there is no one-size-fits-all rule regarding their use so in this article we are going to briefly look at different ideas on… Read more »
In today’s digitally savvy world, having a website for your small business isn’t just a plus, it’s a necessity. If you’re looking to create a new website, these 7 must-haves will ensure you get it right. Click the image above to hear more. Want more? Get our newsletter delivered straight to your inbox! Follow Kochie’s Business… Read more »
Enthusiasm is the feeling that usually prevails prior to product launch. Many small business owners believe that their new products are innovative and groundbreaking, which is why they initiate a launch after all. However, we will try to show you that enthusiasm should be mixed with caution, since product placement in a very competitive market demands a number of skills… Read more »
One of the reasons businesses leverage the power of social networking as part of their digital marketing strategy is that it brings them closer to their customers and clients. In doing so, they create a stronger customer-focused culture. But traditional websites still need to be a part of the strategy. By integrating social elements into… Read more »
Facebook ads are a great tool in your marketing arsenal – if you know how to execute them well. But for the uninitiated, Facebook advertising can seem like a total waste of time and money. Although ad competition is fierce on Facebook, creating high converting, visually appealing ads is possible if you follow a few… Read more »
Online video content now makes up 73 per cent of all internet traffic, so it has never been more important to create, edit and upload videos to your blog, website or social media accounts. Even if video marketing is not part of your skillset or your main marketing method, adding a few videos to your… Read more »
Review sites have been proven to influence consumer behaviour. They encourage customers to make phone calls, and visit physical stores or websites. They also have benefits for marketers in terms of SEO and improving search rankings. I always strongly encourage businesses to claim and complete profiles on business review sites such as Yelp and TripAdvisor… Read more »
Along with home ownership, being your own boss is one of those quintessential Australian dreams. Bloomberg positing that 8 out of 10 start-up businesses fail in the first 18 months, stepping out on your own can be a scary leap of faith that requires tenacity and a bucket load of heart! These are one small… Read more »
Many business owners fear tracking the metrics of their social media performance as there are so many different metrics, it can be confusing to know what to focus on. However, the downside of not measuring the results of your strategy is, by neglecting solid data you can be unaware of your strengths and weaknesses and… Read more »
One of the quickest ways business owners can save time with social media marketing is to schedule certain tasks and posts in advance with the help of free and paid tools. Most of the tools in this list will help you queue all your social media posts and automatically post them for you at scheduled… Read more »
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