The prospect of “getting online” can have a different meaning and value for most people within the business community. But the truth is, whether you’re a fresh tech startup or an established high street retailer, most businesses can benefit from taking their online presence seriously. And here’s why. Whether you are a small business owner… Read more »
In response to the increase in searches for ‘inspirational videos’ on social platform Pinterest, the brand has introduced new feature for Creators and businesses to deliver brand stories and instructional and how-to videos. The platform announced the changes via a media statement today, saying people come to Pinterest ready to try something new, which makes… Read more »
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »
As a business owner, you need to be both smart and efficient with your marketing dollar, your time and where you put your energy. This outlay all demands a return on investment Yet how do you know where to focus your attention? Recently Forbes shared that 78 per cent of consumers say companies’ social media posts… Read more »
Believe it or not, most sales-based businesses don’t have their social pages set up correctly for advertising before they begin spruiking their products. Understanding the science behind Facebook can set you up for successful advertising campaigns leading to more sales and exposure to your business. Emma Barr, founder of iLEADS a lead generation tool for… Read more »
Sydney jewellery maker Nikita Majajas says she wouldn’t be in business without social media. The one-woman enterprise credits Instagram for transforming the designs crafted in her garage into a global brand. Doodad + Fandango founder, Majajas will share insights, tips and online marketing experiences on how to be an online success at the City of… Read more »
Aussie startup Metigy is partnering with Optus to provide the telco’s small business customers with AI-driven social media support. The phone and internet provider’s435,000 SMB customers can now access Metigy’s automated social media marketing programs, which use predictive technology to guide effective, efficient marketing decisions. MetigyCEO and Co-Founder, David Fairfull, said the startup was looking forward… Read more »
Advertising and marketing practices have come a long way since the days seen in the hit TV show, Mad Men. This is because it is no longer purely about encouraging impulse sales through shiny images and catchy slogans, but instead, it is about driving sustained brand engagement by igniting and participating in meaningful conversations. Today,… Read more »
Social media management service Hootsuite’s third annual social media trends report has revealed more and more brands are using paid social as their organic reach declines and messaging apps such as Facebook Messenger and WeChat are opening up new opportunities for marketers. The Social Trends 2019 report reveals building trust should be a vital part of… Read more »
“Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go, Instagram is still in… Read more »
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