Winning customers’ attention is key for any business looking to drive growth. Today, with the help of social media, it’s possible for businesses to attract positive attention with creative and compelling content that won’t break the bank, explains Harry Lowes, Director of Mid-Market ANZ, Meta. After all, people are increasingly using social media for… Read more »
If you’re a business owner who’s been avoiding personal branding on social media like it’s a telemarketer phoning, this is your wake-up call. It’s time to elevate from zero to hero status in the digital world. Social media expert Emily-Rose Hills shares her top ten tips to make your personal brand reach new heights.… Read more »
There are many great benefits to expanding your business internationally. Not only is it a great option to reach more customers but it’s also a fantastic way to deal with seasonality limits for your business. For business owners, the key to unlocking this growth may be reaching international markets through social and digital media… Read more »
The X platform, formerly known as Twitter, can be a valuable tool for small businesses in several ways. Social media expert Amani Youssef shares how X can help your business. Now that there is so much hype and changes happening with the platform, it is important to understand how X can assist a small… Read more »
Hashtags continue to play a significant role in organising and categorising content on social media platforms including Instagram and TikTok. Hashtags help users discover relevant content. They can increase the visibility and reach of your content, making it easier for others to find and engage with your posts, explains social media expert Amani Youssef. Hashtags… Read more »
Ever notice how your feed is consistently dominated by Facebook or Instagram ads while Aunt Linda’s cat selfies and the 10-year school reunion are nowhere to be seen? asks Emily Rose Hills, founder of The Social Media Coach. That’s the power of paid social media in action. As businesses navigate the online world of… Read more »
Caught yourself scrolling YouTube or TikTok past midnight, hypnotised by creators crafting everything from Halloween-themed cupcakes to unboxing the newest tech toy? Ever paused and wondered why brands seem to be in a mad rush to join forces with digital creators? asks social media expert Emily-Rose Hills, founder of The Social Media Coach. Let… Read more »
Threads is a new platform developed by Instagram, and I can assure you that adding it to your new financial year social media marketing strategy will be a smart move, writes social media expert Amani Youssef. Threads opens up exciting business opportunities to engage with their audience, build relationships, and deliver personalised experiences. Let’s… Read more »
Threads is the new social media platform that’s got everyone asking social media expert Emily-Rose Hills, ‘Em, should I be on threads? Is it here to stay? Should I have a strategy? Is anyone even engaged among all the posting?’ (There’s no pun-related terminology; a post isn’t called sewing or needling). So, grab your… Read more »
Meta’s newly launched social media application, Threads, should be a new communications channel for small and medium-sized businesses to consider as they look to grow their marketing efforts and get ahead of the game before their rivals, says Daniel Stoten, Executive Chairman at Localsearch. Officially named ‘Threads, an Instagram app’, Meta’s text-based conversation app… Read more »
Increasing engagement on Instagram can be achieved through various strategies, including posting high-quality content that is trending or controversial, engaging with other users and being as consistent as possible, but some strategies are more effective than others, explains social media expert, Amani Youssef. If you want to boost your engagement, you need to look… Read more »
Since taking control of Mt Lewis Pizzeria, Jason Tarraf has harnessed the power of social media to revolutionise the brand’s presence, driving substantial growth and capturing the hearts of pizza lovers across Sydney. The transition in ownership marked a pivotal moment for this local family-owned pizzeria in the heart of Bankstown. Jason Tarraf aligned… Read more »
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