Watched by over 64 million households worldwide since its March 20 debut, Tiger King numbers are impressive but not overly surprising if you’ve ever tuned in to the documentary, with its outrageous and almost too-good-to-be-true plot lines. Tiger King became an instant meme, with tributes and jokes about the show popping up on Twitter, Instagram,… Read more »
With rapidly changing market conditions due to COVID 19, communicating with customers via social media has never been more important, writes social media guru Carissa Hill. It is imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. Every business owner should have at least a pinned post on… Read more »
Video is becoming more and more needed by business owners if you want to maximise the reach you can get from social media platforms. Businesses who have jumped on the video bandwagon during the Covid-19 crisis have seen great results with using video, writes social media expert Nicola Moras. For instance, we’ve seen Chris Hemsworth… Read more »
It’s easy to build — or enjoy the benefits of — a community when things are going well. But it’s when things are going badly that genuinely strong leaders show what they’re made of, writes Amanda Rose, founding director of Small Business Women Australia Truly leading, helping and growing a community becomes crucial in times… Read more »
I enjoy following business women on Instagram who may or may not be well-known on a national platform, but who are doing their bit in the community.
The prospect of “getting online” can have a different meaning and value for most people within the business community. But the truth is, whether you’re a fresh tech startup or an established high street retailer, most businesses can benefit from taking their online presence seriously. And here’s why. Whether you are a small business owner… Read more »
In response to the increase in searches for ‘inspirational videos’ on social platform Pinterest, the brand has introduced new feature for Creators and businesses to deliver brand stories and instructional and how-to videos. The platform announced the changes via a media statement today, saying people come to Pinterest ready to try something new, which makes… Read more »
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »
As a business owner, you need to be both smart and efficient with your marketing dollar, your time and where you put your energy. This outlay all demands a return on investment Yet how do you know where to focus your attention? Recently Forbes shared that 78 per cent of consumers say companies’ social media posts… Read more »
Believe it or not, most sales-based businesses don’t have their social pages set up correctly for advertising before they begin spruiking their products. Understanding the science behind Facebook can set you up for successful advertising campaigns leading to more sales and exposure to your business. Emma Barr, founder of iLEADS a lead generation tool for… Read more »
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