Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »
Updated 15 October 2020. These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who… Read more »
Updated 14 October 2020. “Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go,… Read more »
It is worth social media platforms because they are one of the cheapest forms of marketing and drive engagement with the your clients.
Some of the ways small businesses use social media could in fact hurt their brand rather than build brand loyalty.
We all have customers that we love – like they’re a part of our own little family. We know they buy our products and are highly engaged in our business they are the perfect customer and we want more of them!,” writes Angela Ward, Digital Product Manager at KBB Digital. 3 easy ways to find… Read more »
In a world that is doing all sorts of interesting things (hello COVID!) there are a few things that you can bank on. One being that people will spend more time online than ever before. People are connecting online more than ever before, and people are spending more money online than ever before. 3.8BILLION people… Read more »
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
As of July 2020, over half the world is on social media. Perhaps you had big and bold plans to execute a new social media strategy at the start of the year, but with recent events, it’s no secret that many business plans have been completely shaken up, writes Daniel Lean, Manager of Customer Success… Read more »
Time you could be spending sewing face masks, baking sourdough, looting stores or waiting for Q’s next cryptic instruction. Let’s consider whether adding another connection to another stranger is actually going to help you achieve anything, or whether the value of your time is actually all going to Microsoft (which owns LinkedIn). How many contacts… Read more »
We all have periods of creative drought…where we find it hard to think up new and innovative content ideas to feed our blog, website or social media channels. The good news is we don’t need to stay stuck thanks to a host of free tools available and some simple tips that will get you back… Read more »
Advertising and marketing practices have come a long way since the days seen in the hit TV show, Mad Men. This is because it is no longer purely about encouraging impulse sales through shiny images and catchy slogans, but instead, it is about driving sustained brand engagement by igniting and participating in meaningful conversations. Today,… Read more »
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