Features

Small business budget should benefit communities, not big tech 

- April 5, 2019 3 MIN READ

The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »

Features

 5 tips to get you started with Facebook Ads

- March 26, 2019 2 MIN READ

Believe it or not, most sales-based businesses don’t have their social pages set up correctly for advertising before they begin spruiking their products. Understanding the science behind Facebook can set you up for successful advertising campaigns leading to more sales and exposure to your business.  Emma Barr, founder of iLEADS a lead generation tool for… Read more »

News

Metigy to bring AI social support to Optus customers

- March 19, 2019 < 1 MIN READ

Aussie startup Metigy is partnering with Optus to provide the telco’s small business customers with AI-driven social media support. The phone and internet provider’s435,000 SMB customers can now access Metigy’s automated social media marketing programs, which use predictive technology to guide effective, efficient marketing decisions. MetigyCEO and Co-Founder, David Fairfull, said the startup was looking forward… Read more »

Marketing

Hootsuite report reveals global social media trends

- December 7, 2018 2 MIN READ

Social media management service Hootsuite’s third annual social media trends report has revealed more and more brands are using paid social as their organic reach declines and messaging apps such as Facebook Messenger and WeChat are opening up new opportunities for marketers. The Social Trends 2019 report reveals building trust should be a vital part of… Read more »

Features

The best Instagram tips to build your following

- November 15, 2018 4 MIN READ

“Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go, Instagram is still in… Read more »