social
Marketing

How to use social media to make a profit

- October 2, 2020 3 MIN READ

Most business owners think that the ‘key ‘ to making money on social media is by increasing engagement. After all, the platforms are quick to suggest ‘boost this post’ and ‘reach more people’. The trouble with this, is that the way engagement is measured changes regularly, writes online expert Nicola Moras. The good and bad… Read more »

social media
Marketing

How to spring clean your social media

- September 18, 2020 3 MIN READ

As of July 2020, over half the world is on social media. Perhaps you had big and bold plans to execute a new social media strategy at the start of the year, but with recent events, it’s no secret that many business plans have been completely shaken up, writes Daniel Lean, Manager of Customer Success… Read more »

News

8 tips to run an effective social media campaign

- February 4, 2018 3 MIN READ

Understanding your audience, sticking to a plan and using a mix of paid and organic reach is integral when it comes to running an effective social media campaign, writes Luke Chaffey. If you’ve been following my guides your small enterprise will likely already understand the importance of having a presence on social networks. However, to… Read more »