As we gear up for the festive season, let’s talk strategy – not just any strategy, but how to stay chic managing your social media team and profiles over the Christmas break, explains Emily-Rose Hills, founder of the Social Media Coach. It’s the season where your social media needs to sparkle as much as the… Read more »
Social media users in Australia are some of the most active in the world, according to the latest SocialMediaNews report. Facebook is the lead platform, followed by YouTube, WhatsApp, Instagram and LinkedIn, so what does this mean for business owners in the coming 12 months? asks Elise Balsillie, Head of Thryv Australia. In addition,… Read more »
Ever notice how your feed is consistently dominated by Facebook or Instagram ads while Aunt Linda’s cat selfies and the 10-year school reunion are nowhere to be seen? asks Emily Rose Hills, founder of The Social Media Coach. That’s the power of paid social media in action. As businesses navigate the online world of… Read more »
Social media has become an integral part of modern-day marketing and communication. With billions of active users on platforms such as Facebook, Instagram, Twitter and LinkedIn, businesses of all sizes can benefit from a well-thought-out social media strategy, writes social media expert, Emily Rose Hills. Whether you’re looking to increase brand awareness, generate leads,… Read more »
Instagram Reels are a great way to get your brand in front of people who don’t already follow you, but what’s the secret to their success? Business coach and social media strategist for the NRL, Emily-Rose Hills, breaks down the Instagram Reel secrets you needed to know yesterday. You’ve been living under a rock if… Read more »
A great public relations campaign can be quickly undermined by different messaging on your social media platforms. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share their top tips for aligning your socials to reinforce, not hinder, your PR campaigns. In the battle to stand out and be noticed by your target customers and… Read more »
2020 was the year communication became the number one priority for business owners. It was also the year business leaders and agencies including my company, saw a spike in the need for advice around all things comms, marketing and PR skills, writes Sharon Williams founder of Taurus Marketing. One of the most surprising spikes was… Read more »
Most business owners think that the ‘key ‘ to making money on social media is by increasing engagement. After all, the platforms are quick to suggest ‘boost this post’ and ‘reach more people’. The trouble with this, is that the way engagement is measured changes regularly, writes online expert Nicola Moras. The good and bad… Read more »
As of July 2020, over half the world is on social media. Perhaps you had big and bold plans to execute a new social media strategy at the start of the year, but with recent events, it’s no secret that many business plans have been completely shaken up, writes Daniel Lean, Manager of Customer Success… Read more »
Advertising and marketing practices have come a long way since the days seen in the hit TV show, Mad Men. This is because it is no longer purely about encouraging impulse sales through shiny images and catchy slogans, but instead, it is about driving sustained brand engagement by igniting and participating in meaningful conversations. Today,… Read more »
With the most recent Facebook algorithm update, we’re taking a look at organic reach, and how you can increase your results despite the changes. If you have experienced a decline in your page’s organic reach, you’re not alone. Algorithm changes, a decline in organic reach and endless prompts to “turn on” your Page Notifications. These… Read more »
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
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