Most business owners think that the ‘key ‘ to making money on social media is by increasing engagement. After all, the platforms are quick to suggest ‘boost this post’ and ‘reach more people’. The trouble with this, is that the way engagement is measured changes regularly, writes online expert Nicola Moras. The good and bad… Read more »
As of July 2020, over half the world is on social media. Perhaps you had big and bold plans to execute a new social media strategy at the start of the year, but with recent events, it’s no secret that many business plans have been completely shaken up, writes Daniel Lean, Manager of Customer Success… Read more »
Advertising and marketing practices have come a long way since the days seen in the hit TV show, Mad Men. This is because it is no longer purely about encouraging impulse sales through shiny images and catchy slogans, but instead, it is about driving sustained brand engagement by igniting and participating in meaningful conversations. Today,… Read more »
With the most recent Facebook algorithm update, we’re taking a look at organic reach, and how you can increase your results despite the changes. If you have experienced a decline in your page’s organic reach, you’re not alone. Algorithm changes, a decline in organic reach and endless prompts to “turn on” your Page Notifications. These… Read more »
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
City of Sydney is offering small business owners the chance to sharpen up their social media skills with a series of workshops. First cab off the rank is Digital Marketing 101. The aim of the free seminar is to provide business owners with the tools they need to optimise their Instagram strategy. The workshop will… Read more »
Popular WA vineyard, The Lake House’s customer-centric approach has delivered great results but now the owners want to expand their reach. Could social media be the answer? After spending ten years holidaying in WA’s picturesque wine region of Denmark, partners Leanne Rogers and Garry Capelli decided to pick up stumps, leave the bright lights of… Read more »
Understanding your audience, sticking to a plan and using a mix of paid and organic reach is integral when it comes to running an effective social media campaign, writes Luke Chaffey. If you’ve been following my guides your small enterprise will likely already understand the importance of having a presence on social networks. However, to… Read more »
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The reputation of a business is essential to its survival.