social media
Social Media

5 reasons social should be part of your marketing

- November 12, 2020 3 MIN READ

Using social media to market your business isn’t rocket science. Yet, surprisingly, only a minority of small business owners advertise on social media. Are they missing out on targeting a receptive audience? According to the Yellow Social Media Report 2020, one-third of Aussie consumers admit they will check out a brand’s social channels before committing to… Read more »

Digital

How to do your social media on a shoestring budget

- July 9, 2020 3 MIN READ

Nearly one in every two people on the planet has a social media account – so as a small business owner, that’s where you need to be. Effective social media marketing should be an integral component of your marketing plan, but before deciding how much of your budget to put towards your small business’s social… Read more »

Features

The first act: Gina Lednyak

- September 14, 2018 3 MIN READ

Traditionally, the first act establishes character, relationships and setting; it’s where the first plot point happens. This series collects the ‘first act’ jobs, careers or businesses of entrepreneurs. Introducing Gina Lednyak… Gina Lednyak finds opportunity. Or rather, she makes opportunities happen. “I started working when I was thirteen – literally the second I legally could.… Read more »

Features

Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Features

7 tips that will make managing your social media easy

- July 27, 2018 3 MIN READ

With more and more Australians choosing to engage with brands on social media, it’s time SMBs made sure they are part of the conversation. Having a social media presence is a vital ingredient in the marketing mix. Yet according to the Digital Opportunities for Today’s Small Business report only one in five SMBs regularly use… Read more »

Digital

How to use Tumblr for small business

- June 20, 2018 3 MIN READ

Tumblr has over 130 million blogs. And it is also one of the top 15 websites in the US. The platform allows you to share anything effortlessly, like photos, links, music, and videos, more. Many businesses are using it to increase their reach. Is yours? if you want to attract more traffic to your business’… Read more »

Features

WATCH: Scaling up your business with United Make and Australia Post

- May 18, 2018 < 1 MIN READ

United Make is a bespoke design agency in Melbourne which specialises in creating custom-made products. Since launching, the agency’s products have exploded in popularity. Unsure how to handle the unexpected growth, founder Mond Qu sought Kochie’s advice on how to scale up the business. Kochie sent in Rebecca Burrows, General Manager Small Business Australia Post… Read more »