Features

The first act: Gina Lednyak

- September 14, 2018 3 MIN READ

Traditionally, the first act establishes character, relationships and setting; it’s where the first plot point happens. This series collects the ‘first act’ jobs, careers or businesses of entrepreneurs. Introducing Gina Lednyak… Gina Lednyak finds opportunity. Or rather, she makes opportunities happen. “I started working when I was thirteen – literally the second I legally could.… Read more »

Features

Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Features

7 tips that will make managing your social media easy

- July 27, 2018 3 MIN READ

With more and more Australians choosing to engage with brands on social media, it’s time SMBs made sure they are part of the conversation. Having a social media presence is a vital ingredient in the marketing mix. Yet according to the Digital Opportunities for Today’s Small Business report only one in five SMBs regularly use… Read more »

Digital

How to use Tumblr for small business

- June 20, 2018 3 MIN READ

Tumblr has over 130 million blogs. And it is also one of the top 15 websites in the US. The platform allows you to share anything effortlessly, like photos, links, music, and videos, more. Many businesses are using it to increase their reach. Is yours? if you want to attract more traffic to your business’… Read more »

customer demographics | facebook marketing
Business Basics

These 3 Facebook secrets could double your e-commerce

- November 9, 2017 4 MIN READ

Small businesses struggle to convert Facebook views to sales without being highly targeted. Here’s how to invest wisely to double your e-commerce sales. You may have noticed that Facebook’s algorithms now limit the reach of brands’ posts, which means businesses need to invest in paid promotion and advertising to get the results they once achieved… Read more »

Features

7 steps to marketing success on a shoestring

- July 25, 2017 3 MIN READ

Whether you’ve got a new small business or have already started one, at the end of the day it’s all about finding the right customers and making those sales. Marketing is important for not only making that first sale but turning it into repeat business. The good news is small businesses and home entrepreneurs have… Read more »

Business Basics

How to market your business on LinkedIn

- July 12, 2017 2 MIN READ

Advertising aside, there are plenty of ways to get your business front and centre on LinkedIn. It is widely recognised as a way to showcase an individual person (I often call it like having a resume on steroids!), but it is also an excellent tool to market your business. When you think of the business name… Read more »