Business has blown up for Adelaide-based ‘made-to-fade’ tattoo brand EasyTatt Ink Co since they started advertising on TikTok. On October 17, 2023, EasyTatt posted a TikTok video of a man’s arm. That arm provided a canvas to showcase how the brand’s temporary and semi-permanent tattoos work, from the application process – it’s invisible, organic and… Read more »
In the fast-paced world of digital marketing, keeping up with the latest trends is no longer an option – it’s a necessity. Amberlea Henriques of AdSocial is here to guide you through the latest cutting-edge social ad strategies that can reap exceptional returns on your marketing investments. Today, we’ll delve into the game-changing potential… Read more »
As a small business owner, finding effective ways to reach new customers is a constant challenge. Using personalised ads can help businesses to grow online and find new customers, or even connect with more of the people who are most likely to love your business, explains Harry Lowes, Director of Mid-Market ANZ, Meta. To… Read more »
If you’re a small business in the retail sector looking for a way to disrupt the status quo, augmented reality (AR) may be the way to go … Social media expert, Amberlea Henriques of AdSocial shares how this cutting edge advertising technique can take selling retail fashion items on Facebook and Insta to the… Read more »
With recent changes announced by the Therapeutic Goods Administration (TGA), here is what you need to check if you’ve ever worked with an influencer and before you start working with any influencer in the future, writes Shalini Nandan-Singh, founder of Love Your Legals. Picture this social media post: your favourite influencer rises up out of… Read more »
With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist for the NRL, Emily-Rose Hills delves into the rise of TikTok influencers, and reveals some important changes coming to the rules around influencer advertising in the health and wellness sector in… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
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