From fashion and footwear to furniture and electronics, small retailers across Australia are earning significantly more per sale than most other global markets. Australia’s independent retailers average the second highest turnovers in the world, only outranked by their US counterparts.
The increasing proportion of national and online retailers represents a real threat to small retail businesses.
Having engaging video content presented in the right way is vital. Here are a few tips to keep in mind when developing your retail video strategy.
Showcasing your brand offline is a valuable way to connect with customers as more Aussies browse online but continue to shop in-store.