Competition for the top rankings in the search engine results page is increasing. Changes in Google’s algorithms have prioritised images, videos, local search and expanded text ads, causing many digital marketers to neglect their organic (standard) search listing. So here are some tips to help you master the basics and make your search listings stand… Read more »
The only thing that stays true about SEO is the fact that its constantly changing. An emerging trend that is continuing to grow in momentum is voice search. Ever since Apple rolled out Siri on the iPhone 4S in October 2011, the way people search the internet has started changing. According to Google, 20 per… Read more »
While a website is indeed a basic requirement for small businesses, it is not a complete digital marketing strategy in and of itself.
Most of these suggestions are common sense, but it is amazing how often even these simple things are overlooked.
Google has lots of tools to help you build and expand your business through your website and SEO, as well as analyse the results of your content and advertising.
If you haven’t yet optimised your website you are giving your competitors an edge, missing out on sales and potentially doing long term damage to your brand.
Most business owners, and even marketers, are not born natural copywriters, so it is common to make several basic copywriting mistakes without even being aware of it.
Search engine optimisation is a long-term strategy and process, and for many business owners it can seem overwhelming at first.
The trend towards mobile internet consumption brings with it many new considerations and if you host or maintain a website you need to be aware of them.
The number of SMBs with a social media presence has grown this year, up from 31 percent to 48 percent, according to the 2016 Social Media Report.
Google is changing the game for Google Adwords and pushing their paid advertising platform to a new level.
Your website is a crucial marketing tool. It’s often the first impression people get of your business, so it’s important to get right.
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