Public relations diagram explainer
Marketing

The power of PR: Five ways public relations can help your SEO

- February 24, 2022 4 MIN READ

Public relations (PR) and search engine optimisation (SEO) should work together to give you the right brand coverage and marketing success. But do you know how to achieve this? Digital marketing expert, Nick Brogden explains. Google loves brands. Bigger brands enjoy higher rankings, new content ranking boosts, and they also remain unaffected by negative SEO… Read more »

Do you feel like your'e failing at SEO?
Digital

How to avoid 4 common SEO issues and get more visibility for your business in search

- January 4, 2022 3 MIN READ

Search engine optimisation (SEO) is a long-term strategy. I say this because there are so many factors to take into consideration that affect a business’ SEO score. Consequently, even the most digitally-savvy businesses have to experiment, tweak and revisit their SEO strategies over a period of months or even years. Although this sounds daunting, there… Read more »

SEO
Digital

What the heck is this SEO thing anyway – and do I really need it?

- March 31, 2021 3 MIN READ

Despite Search Engine Optimisation (SEO) being promoted as one of the most crucial marketing strategies over the last two decades, many business owners and (dare I say it) marketers, still don’t understand what is involved and purpose behind it, writes Ben Hirons founder of digital marketing agency Due North. To help you, let’s get real… Read more »