Whether you’re just starting out or have been running your business for a while, good visibility on search engines like Google is critical to your commercial success, writes Yellow Online’s executive general manager, James Ciuffetelli. Increasing your website traffic through effective search engine optimisation (SEO) matters for businesses of all sizes. But we understand that… Read more »
Many readers of my articles host their websites on WordPress and so today I want to give you my recommendations of the top 10 essential WordPress plugins to add to your business website. I will show you what each of them can offer you – from interactivity to better security and help with SEO. Yoast… Read more »
If you’ve gone to the trouble of developing great content you’ll want it to appear at the top of search results. Getting on that first page of results is key to reaching the biggest audience possible. These days search engines are so accurate at matching user intent with the right content that it is rare… Read more »
From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »
GoDaddy MD Tara Commerford gives us the lowdown on SEO and how to improve your search rankings, fast! First – what is Search Engine Optimisation (SEO)? Essentially, it’s the process by which you try to drive more traffic to your website to help secure a higher position in a list of displayed online search results.… Read more »
If you’re about to start building a new website one of the best things you can do is to start implementing search engine optimisation (SEO) in the design phase. To get you started, we’ve taken the most important SEO factors and broken them down into easy-to-implement steps. 1. Hosting Before you do anything else you… Read more »
As part of your digital marketing strategy, you’ll already be posting awesome content on a regular basis. But you may have noticed that there’s a time lag between when you post and when those updates appear in search results. That’s because in order for your new content to appear it has to be re-crawled by… Read more »
If you’ve invested time and effort in developing content you want to be sure that your work is achieving your objectives. Measuring the success needs to be considered from three points of view – your objectives, the content itself, and whether your search engine optimisation techniques are working effectively. Let’s explore each to better understand… Read more »
Google AdWords is one of the most powerful tools you can use in digital marketing campaigns. If you haven’t used it before some of the technical aspects can take a bit of experimentation to achieve the results you want. In this article, we’ll have a brief look at how to use Keyword Matches. The way… Read more »
Metrics will be familiar for most business owners. In the same way, that there are metrics for finances e.g. return on investment, liquidity ratio etc., there are also metrics that are extremely useful for digital marketing purposes. But if you’re not a marketing expert you might be stuck on knowing which metrics are most important… Read more »
Anyone new to Search Engine Optimization learns very quickly how technical it can be. That’s why many enterprises hire consultants to help them get their SEO right. But, with a little guidance it’s not too difficult for small websites owners to do their own optimisation. Let’s first look at understanding some of important technical SEO… Read more »
Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. In order to deliver accurate results, search engines use complex algorithms to index and classify all of the content they… Read more »
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