If you want more eyes on your content, robust Instagram Search Engine Optimisation (SEO) is vital to your Instagram strategy, writes social media strategist and coach, Emily-Rose Hills. There’s no point having great content if no one can find you. If you’ve been posting informative, educational content and getting crickets, you need to focus on… Read more »
Because online stores have a different site structure there are some SEO factors that are unique to online stores.
Whether you are just starting out with a new blog, or have been blogging for years, these tips will help you boost your SEO game.
Public relations (PR) and search engine optimisation (SEO) should work together to give you the right brand coverage and marketing success. But do you know how to achieve this? Digital marketing expert, Nick Brogden explains. Google loves brands. Bigger brands enjoy higher rankings, new content ranking boosts, and they also remain unaffected by negative SEO… Read more »
By now, most business owners will have heard the buzzword ‘SEO’ a million times, but what does it mean, and how does it help your online search rankings? And can you trust a company that offers to get your business to the top of the first page on Google? Angela Ward, digital product manager at… Read more »
Search engine optimisation (SEO) is a long-term strategy. I say this because there are so many factors to take into consideration that affect a business’ SEO score. Consequently, even the most digitally-savvy businesses have to experiment, tweak and revisit their SEO strategies over a period of months or even years. Although this sounds daunting, there… Read more »
If you’re reluctantly climbing aboard the SEO bandwagon, there are a few things you need to come to terms with. For one thing, Kübler-Ross was really on to something. She might have been talking about the stages of grief, but she sure as heck pegged the average SEO journey… Oh yes, it’s a rollercoaster: Denial – Surely… Read more »
The pandemic has accelerated the need to have an online presence, permanently altering the way consumers choose to shop. Now, that’s anywhere, anytime, it has never been more important to ensure your business is active and visible online, and that’s where local SEO plays a part, writes Tamara Oppen, Managing Director at GoDaddy Australia. A… Read more »
Despite Search Engine Optimisation (SEO) being promoted as one of the most crucial marketing strategies over the last two decades, many business owners and (dare I say it) marketers, still don’t understand what is involved and purpose behind it, writes Ben Hirons founder of digital marketing agency Due North. To help you, let’s get real… Read more »
It’s easy to get bamboozled by jargon – we give you the lowdown on why SEO and SEM are essential and how they can help you get your business seen by more people online. You may think having a great business will be enough to get you noticed on search engines such as Google. However,… Read more »
First – what is Search Engine Optimisation (SEO)? Essentially, it’s the process by which you try to drive more traffic to your website to help secure a higher position in a list of displayed online search results.