Australia’s small businesses are discounting products too heavily according to new research by Salmat. The Salmat 2019 Marketing Report reveals while small businesses believe discounting is key to capturing customers, consumers are looking for value for money above all, rather than the cheapest offering.
Australian shoppers are ditching their credit cards and seeking alternative payment methods for their online purchases according to new data released today by Salmat. The research on payment trends found that digital options are on the rise, with 50 per cent of consumers opting to use Paypal compared with 48 per who use a credit… Read more »
With the end of financial year approaching, consumers are looking for markdowns and businesses are hoping to clear excess stock according to new research conducted for marketing services company Salmat. Salmat commissioned the Australian Consumer, Retail and Services (ACRS) research unit to investigate how shoppers prepare for and purchase, during the EOFY sales. The survey… Read more »
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