Finance

Salesforce launches $50 million Australian Trailblazer startup fund

- March 5, 2019 < 1 MIN READ

Salesforce’s global investment arm, Salesforce Ventures has announced the launch of a new $50 million Trailblazer Fund to empower the Australian startup ecosystem. Salesforce Ventures is no stranger to local startup innovation. The company has invested in multiple Aussie startups in the past few years including Sqware Peg and Arxxus. Salesforce hopes the new fund… Read more »

Features

Why small businesses can’t afford to ignore artificial intelligence

- November 17, 2018 3 MIN READ

From cloud accounting solutions to marketing automation, Australia’s small businesses are benefiting from the transformative powers of Artificial Intelligence (AI). If your small business is yet to adopt AI you could be missing out. Modern businesses operate in a sphere where artificial intelligence (AI) is commonplace. It provides time-saving features, personalises marketing campaigns, detects threats… Read more »

Features

Improve your brand engagement with a personalised customer experience

- November 1, 2018 2 MIN READ

Small businesses that embrace a more connected customer experience score big when it comes to brand value, customer loyalty and repeat business. If your small business is still taking a mass-marketing approach to your customer communications, chances are you are missing valuable opportunities to grow customer loyalty and appreciation for your brand. Salesforce’s 2018 State… Read more »

Features

5 hacks to improve your small business marketing results

- September 12, 2018 3 MIN READ

From SEO to understanding analytics to syncing sales and marketing data… Follow these tips and tricks to help your small business deliver killer marketing campaigns without the big price tag. When times get tough and you’re running your business on a tight budget, marketing is sometimes the first pillar to fall by the wayside. Many… Read more »

Features

Why every small business needs a CRM tool

- August 12, 2018 3 MIN READ

If you want to expand your brand’s customer engagement, grow loyalty and increase sales, you need to add a customer relationship management tool to your SMB’s bag of tricks. Sales, service and marketing are the holy trinity of any successful business but whilst many SMB owners have a plan for sales and marketing, the majority… Read more »

Features

7 tips that will make managing your social media easy

- July 27, 2018 3 MIN READ

With more and more Australians choosing to engage with brands on social media, it’s time SMBs made sure they are part of the conversation. Having a social media presence is a vital ingredient in the marketing mix. Yet according to the Digital Opportunities for Today’s Small Business report only one in five SMBs regularly use… Read more »

Features

How smart businesses are using technology to grow

- July 27, 2018 3 MIN READ

With a thriving start-up culture, Australia and New Zealand are nations of small businesses. Unfortunately, two-thirds of all start-ups fold within the first three years. To avoid becoming another statistic, you need a growth mindset from the start and long-term business plan to match. You need to create an operating foundation that is easily scalable as… Read more »

Features

8 ways SMBs can improve their marketing campaigns

- July 27, 2018 5 MIN READ

Whether it’s through email, social media, phone call, cloud, or in person, changing technologies have created an overwhelming array of opportunities for businesses to grow and reach consumers. More than that, there is a mounting chorus of people and blog posts talking about the necessity of marketing analytics. For a small or medium-sized business (SMB),… Read more »

Growth

5 signs your business is failing in customer service and how you can fix it

- July 27, 2018 4 MIN READ

Competition can be a threat or an opportunity. How you react to the threat is what matters most. In a world of disruption, where competition for customers is fierce, managing customer expectations and experiences are essential for small business success. According to the Digital Opportunities for Today’s Small Business report, small businesses list local competition as… Read more »