Did you know? 89% of Australian adults own a smartphone and our love for our phones is deeply embedded in our culture with 70 per cent of us sleeping with our phone by our bedside. This growth in mobile and a consumer behaviour change has resulted in Google’s introduction of Micro-Moments. A micro-moment is a series of consumer… Read more »
As an online retailer it can be difficult to build a strong rapport with your customers, but Bookabuy has found a quirky way to personalise and connect with their bibliophile client base.
Small businesses are being urged to start preparing for the annual Christmas slowdown now.
Having engaging video content presented in the right way is vital. Here are a few tips to keep in mind when developing your retail video strategy.
Showcasing your brand offline is a valuable way to connect with customers as more Aussies browse online but continue to shop in-store.
Don’t be like most businesses in your sector who market with their eyes closed, open yours and take control to produce the results that you deserve from all your hard work.
Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.
Through use of technology and business coaching, Global Sisters is offering end-to-end support to develop successful women’s micro business.
This article is Part 5 in Dr Greg Chapman’s ‘Five Profit Drivers’ Series. Follow these monthly articles for a comprehensive guide to driving profits with expert marketing advice for your small business.