Digital

14 tips to boost your online sales

- August 14, 2020 4 MIN READ

Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.

News

Is direct-to-consumer the only logical option for manufacturers?

- December 24, 2018 3 MIN READ

Most manufacturers would jump at the chance to simultaneously reduce their operating expenditure while gaining back control over the end-to-end customer experience. Direct-to-consumer sales models promise to do just that – but at what cost? Cutting out the retail middleman can dramatically improve manufacturers’ results and growth potential, but only if they master supply chain… Read more »

Experts

Using customer behaviours to grow your business

- November 15, 2017 3 MIN READ

Some businesses report that up to 80% of their sales growth came from their existing customers and therefore that investing in sales and marketing activities which focused on this cohort (often referred to as backend marketing) can be more profitable, less speculative and easier to predict than front-end marketing (acquiring new customers). In most cases… Read more »

Features

Are you convinced your product is valuable?

- September 10, 2017 2 MIN READ

The number one most important element to confidently cold-calling and selling face-to-face is having not only a belief, but a core conviction regarding your product or service and what you can offer. It will change the way you look at wanting to get the information to your prospective customers. If you know without any doubt… Read more »