Digital

14 tips to boost your online sales

- August 14, 2020 4 MIN READ

Have a great product you’re selling online, but not getting the conversion rates you’d hoped for? There are lots of factors that have been proven to drive and improve ecommerce conversion rates that the business owner has full control over.

News

Is direct-to-consumer the only logical option for manufacturers?

- December 24, 2018 3 MIN READ

Most manufacturers would jump at the chance to simultaneously reduce their operating expenditure while gaining back control over the end-to-end customer experience. Direct-to-consumer sales models promise to do just that – but at what cost? Cutting out the retail middleman can dramatically improve manufacturers’ results and growth potential, but only if they master supply chain… Read more »

Experts

Using customer behaviours to grow your business

- November 15, 2017 3 MIN READ

Some businesses report that up to 80% of their sales growth came from their existing customers and therefore that investing in sales and marketing activities which focused on this cohort (often referred to as backend marketing) can be more profitable, less speculative and easier to predict than front-end marketing (acquiring new customers). In most cases… Read more »

Features

Are you convinced your product is valuable?

- September 10, 2017 2 MIN READ

The number one most important element to confidently cold-calling and selling face-to-face is having not only a belief, but a core conviction regarding your product or service and what you can offer. It will change the way you look at wanting to get the information to your prospective customers. If you know without any doubt… Read more »

Features

How to identify your best target market

- September 6, 2017 3 MIN READ

So exactly who are your customers? Who is most likely going to buy your product or service? Assumptions can lead to poor decisions, bad pricing, the wrong marketing strategy, and ultimately, business failure. The most successful small businesses understand that only a limited number of people will buy their product or service. The task then… Read more »

Features

5 clear-cut steps to ace in sales

- April 26, 2017 3 MIN READ

Without sales you have no business. And for most starting a new business there are often no funds to employ a sales team. As well as the CEO, CFO, designer, bookkeeper, marketing guru, etc., you also need to become the sales authority in your business. You may have full confidence in your product or service… Read more »

Features

Build trust fast in small business

- April 10, 2017 5 MIN READ

Usually in sales conversations, you spend a lot of time on ‘small talk’ and swapping random personal stories to try to build rapport with your customer or a potential client. Building rapport with someone before you launch into what you really want them to buy not only is good business sense, but also makes scientific sense,… Read more »

Business Basics

Free government funding for staff training

- March 1, 2017 3 MIN READ

Limited cash-flow is an oft-used excuse for putting off staff development projects in a small business. However, with the help of government funding, this doesn’t have to be the case. Offering training is great way to retain staff. A more productive workforce is also paramount for the bottom line. So, how can your small business benefit from subsidised training… Read more »