Digital

How to create Blogs that increase ROI

- April 3, 2018 3 MIN READ

Return on Investment (ROI) is an important aspect in measuring the effectiveness of your blog. It’s important to understand that how it’s measured depends a lot on what your campaign objectives are. What are the results you are looking for? Is it conversions you are after? Is increasing revenue is your primary objective? Or maybe… Read more »

Everything you need to know to increase your Return on Marketing Investment
Business Advice

Everything you need to know to increase your Return on Marketing Investment

- January 7, 2018 3 MIN READ

Return on marketing investment (ROMI) is a business’s profit attributable to marketing, divided by the marketing investment.  Yet the contribution that marketing has on a company’s revenue is often one of the least understood aspects of a business. According to a recent study, 87% of senior marketers did not feel confident in their ability to… Read more »