PR helps develop customer's love of a brand.

How to use PR to boost sales and customer loyalty 

- May 16, 2024 2 MIN READ

Startups and SMBs face challenges in driving sales growth amid fierce competition and challenging economic conditions. While traditional advertising and marketing methods can strain limited budgets, public relations (PR) is a potent yet often underestimated tool that can indirectly influence sales, explains Kathryn Goater and Anthony Caruana, Co-CEOs of Media-Wize. PR is about cultivating trust,… Read more »

Hand holds out a green leaf in shape of a heart: PR growth concept.Good PR can help nurture business growth

From obscurity to prominence: Nurturing growth through the power of PR  

- October 10, 2023 3 MIN READ

  In today’s competitive business landscape, effective public relations (PR) plays a vital role in enhancing brand visibility, reputation, and customer engagement, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-Founders, Media-Wize   For small businesses and startups, where resources may be limited, implementing a strategic PR approach is crucial. Here are five key steps… Read more »


Want to do your own PR? Read this first

- February 28, 2020 4 MIN READ

A journalist friend of mine recently received an email from someone who was pitching their product or services. This person wasn’t a PR agent but was doing their own PR. The email was written in the third person and boasted that the writer was something of a genius. The email read something like: ‘Joe Bloggs… Read more »