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Three key ways to extend your PR strategy beyond YOU

- July 26, 2022 4 MIN READ

What if we told you that a great PR campaign for your business doesn’t have to have you, the business owner, as the main feature? Samantha Dybac, CEO and founder at The PR Hub, explains three other smart ways to take your public relations to the next level. The prospect of having to personally feature… Read more »

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Self-promotion is NOT a dirty word: 4 steps to finding the confidence to promote yourself

- June 2, 2022 5 MIN READ

Are you afraid that if you embark on a little self-promotion, you’ll be shouted down as egotistical or ‘full of yourself’? PR and marketing specialist Annette Densham says it’s time to ditch that attitude, quick smart! There’s an insidious poison in the modern business world. This poison wraps tendrils around the soul, trapping voices that… Read more »

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Measuring PR success: How do you know if your PR campaign is working?

- April 11, 2022 3 MIN READ

Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »

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The power of PR: Five ways public relations can help your SEO

- February 24, 2022 4 MIN READ

Public relations (PR) and search engine optimisation (SEO) should work together to give you the right brand coverage and marketing success. But do you know how to achieve this? Digital marketing expert, Nick Brogden explains. Google loves brands. Bigger brands enjoy higher rankings, new content ranking boosts, and they also remain unaffected by negative SEO… Read more »

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Decisions, decisions … is advertising or PR a better choice for your business?

- February 14, 2022 4 MIN READ

For many startups and small businesses, deciding whether to invest in public relations (PR) or buy advertising or sponsored content – or do all three – is a key decision in the marketing and sales mix. All three tactics work well depending on your desired objectives, but there are some red flags that indicate when you’re… Read more »