customers
News

How to leverage your customers for PR success

- April 12, 2021 3 MIN READ

Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »

PR
News

Tools to power a small business’s public relations

- October 8, 2020 5 MIN READ

It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »

PR

Here’s why PR works!

- July 12, 2017 3 MIN READ

Ever wondered if spending time and money on PR actually works? This case study shows it can if you do it right. Roger O’Toole is a physio who runs The Melbourne Headache Centre. He uses a new technique that involves manipulating the neck through massage and pressure points and has a 90% success rate for… Read more »