Smiling woman pointing to herself, feeling proud
Marketing

Self-promotion is NOT a dirty word: 4 steps to finding the confidence to promote yourself

- June 2, 2022 5 MIN READ

Are you afraid that if you embark on a little self-promotion, you’ll be shouted down as egotistical or ‘full of yourself’? PR and marketing specialist Annette Densham says it’s time to ditch that attitude, quick smart! There’s an insidious poison in the modern business world. This poison wraps tendrils around the soul, trapping voices that… Read more »

Journalist interviewing business man in front of TV camera
PR

Measuring PR success: How do you know if your PR campaign is working?

- April 11, 2022 3 MIN READ

Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »

Public relations diagram explainer
Marketing

The power of PR: Five ways public relations can help your SEO

- February 24, 2022 4 MIN READ

Public relations (PR) and search engine optimisation (SEO) should work together to give you the right brand coverage and marketing success. But do you know how to achieve this? Digital marketing expert, Nick Brogden explains. Google loves brands. Bigger brands enjoy higher rankings, new content ranking boosts, and they also remain unaffected by negative SEO… Read more »

Puzzle with main piece showing 'public relations'
Marketing

Decisions, decisions … is advertising or PR a better choice for your business?

- February 14, 2022 4 MIN READ

For many startups and small businesses, deciding whether to invest in public relations (PR) or buy advertising or sponsored content – or do all three – is a key decision in the marketing and sales mix. All three tactics work well depending on your desired objectives, but there are some red flags that indicate when you’re… Read more »

customers
News

How to leverage your customers for PR success

- April 12, 2021 3 MIN READ

Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »

PR
News

Tools to power a small business’s public relations

- October 8, 2020 5 MIN READ

It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »