Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »
It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »
Having a product or service is pointless if no one knows about it! Consumers are exposed to anywhere between 4,000 and 10,000 brand messages every day. Public Relations can help you cut through the noise, get noticed and more importantly, be remembered, writes Elise Hendriksen founder of SHOUT PR. Did you know 71 per cent… Read more »
Sarah Cichy, founder of Piccolo PR has discovered a way to Pay it Forward during the COVID-19 pandemic by providing free advice and services to help small business owners navigate their way through this challenging time. Cichy has been growing businesses, brands and reputations through strategic Marketing and PR for over a decade. She has… Read more »
Engaging with PR for the first time can be confusing, so it’s expected that you might have a lot of questions before you sign on the dotted line. Understanding the intricacies of PR can be complicated if you haven’t had much exposure to it. Boss PR founder Tahlia Crinis gives small business owners the lowdown… Read more »
The phrase ‘PR is dead’ has been circulating for many years, and as someone in that profession it’s hard not to take offence. PR is not dead, it has simply evolved. The role of PR agents today is worlds apart from the job we did 10 years ago. We are not only Publicists in the… Read more »
Getting your brand ready for Public Relations sounds like a strange concept however what many businesses don’t realise is that there needs to be some foundations in place to enable a PR agency to do their job successfully. There also needs to be some understanding on your end of what exactly to expect to enable… Read more »
Ever wondered if spending time and money on PR actually works? This case study shows it can if you do it right. Roger O’Toole is a physio who runs The Melbourne Headache Centre. He uses a new technique that involves manipulating the neck through massage and pressure points and has a 90% success rate for… Read more »
Here are four ideas that can help take your brand from zero to hero in brand awareness.
Learn the marketing strategy you should be using to communicate with your customers and entice them to contact you.
Did you know photos on Facebook generate 53 per cent more likes than text-based posts?