Some businesses report that up to 80% of their sales growth came from their existing customers and therefore that investing in sales and marketing activities which focused on this cohort (often referred to as backend marketing) can be more profitable, less speculative and easier to predict than front-end marketing (acquiring new customers). In most cases… Read more »
Anne Foster, the founder of Elkie and Ark, explains how you can make your business more sustainable while not negatively impacting on profits.
Don’t be like most businesses in your sector who market with their eyes closed, open yours and take control to produce the results that you deserve from all your hard work.
When a business hits hard times, many small business owners will focus on cutting costs to turn their fortunes around and maintain their profits.