Many business owners are confused about the differences between public relations and other forms of business advertising or marketing. Founder of The PR Hub, Sam Dybac, explains exactly how PR differs and how it can be useful alongside other marketing strategies. Recently I was invited as a guest speaker to present to a group of… Read more »
For many small businesses and startups considering investing in Public Relations for the first time, it might appear that all PR agencies and freelancers are the same. But, like in many fields, there is a wide gamut of services and specialities, and finding the right fit for your small business is key, write Kathryn Van… Read more »
Influencer marketing is all the rage these days, but is it truly as ‘influential’ as we think? PR and marketing specialist Annette Densham explains the difference between the two, and why it’s unwise to put all your eggs into one marketing basket. When my son was at that age where adults asked “What are you… Read more »
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the old-school ‘Hansel and Gretel’ approach to building your online business profile is just as valid as ever. Followers. Engagement. Influencers. Hits. Analytics. All very important when it comes to building a… Read more »
As Australia’s small business and entrepreneurial community grows, so too does the number of brands wanting to be recognised.
If you’re keen to secure media attention for your startup or small business, it’s important to understand the different PR tactics you can use, write Anthony Caruana and Kathryn Van Kuyk, co-CEOs and co-founders, Media-Wize. When buying PR services, either on retainer or as projects or freelance, it’s helpful to know about the common tactics… Read more »
PR experts have a reputation for being a friendly, unflappable bunch but like anyone, they too experience moments of frustration. Here are 10 things every PR pro secretly wishes you knew but are too professional to tell you, writes PR and marketing expert Mary Nguyen from HM&M. Being experts at navigating social relations doesn’t make… Read more »
“You had me at hello”. The line, made famous in the movie Jerry Maguire when Renée Zellweger’s character responds to Tom Cruise’s response for why she should take him back, is what everyone wants to hear when they pitch a story to a journalist. But the reality is a long way from that when it… Read more »
A successful investment in PR for small businesses is about more than just engaging an agency and leaving them to it in an information and insight vacuum. Anthony Caruana and Kathryn Van Kuyk, co-CEOs at PR agency Media-Wize explain why. PR is about a lot more than simply expecting an agency to manufacture ideas for… Read more »
Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »
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