Smiling woman pointing to herself, feeling proud

Self-promotion is NOT a dirty word: 4 steps to finding the confidence to promote yourself

- June 2, 2022 5 MIN READ

Are you afraid that if you embark on a little self-promotion, you’ll be shouted down as egotistical or ‘full of yourself’? PR and marketing specialist Annette Densham says it’s time to ditch that attitude, quick smart! There’s an insidious poison in the modern business world. This poison wraps tendrils around the soul, trapping voices that… Read more »

Journalist interviewing business man in front of TV camera

Measuring PR success: How do you know if your PR campaign is working?

- April 11, 2022 3 MIN READ

Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »

House in a dark forest setting

Don’t give up! How the Hansel and Gretel approach is helping build your business

- April 7, 2022 5 MIN READ

Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the old-school ‘Hansel and Gretel’ approach to building your online business profile is just as valid as ever. Followers. Engagement. Influencers. Hits. Analytics. All very important when it comes to building a… Read more »


Six PR tactics for startups and small businesses to use to get noticed by media

- November 4, 2021 3 MIN READ

If you’re keen to secure media attention for your startup or small business, it’s important to understand the different PR tactics you can use, write Anthony Caruana and Kathryn Van Kuyk, co-CEOs and co-founders, Media-Wize. When buying PR services, either on retainer or as projects or freelance, it’s helpful to know about the common tactics… Read more »


How to leverage your customers for PR success

- April 12, 2021 3 MIN READ

Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »