Former TV Producer Monica Rosenfeld is now the Managing Director of a PR company. Here, she shares her insider tips to help get your small business TV coverage. When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. A mass audience to hear their… Read more »
What is the story you want people to remember about your small business? When it comes to business branding it is easy to jump into overdrive and put our logos and images on everything. But there is a trend with personal branding which is taking things in a new direction. It is no longer about how… Read more »
Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »
In my first few weeks of business, I raided the company piggy bank. But not to pay for business cards, a working phone line or even the rent; I rallied the spare cash I had for something so much more indulgent – to send myself to a conference. As I look back on that decision,… Read more »
The communications and media world has undergone massive change in recent times and small business owners are perfectly positioned to reap the benefits of story-telling.
Here are four ideas that can help take your brand from zero to hero in brand awareness.
I meet thousands of SMEs each year and most completely overlook one the best and fastest ways to get in front of more people – the media.
I caught up with Piccolo PR’s founder and director, Sarah Cichy, to hear how her small business is taking big strides in the lifestyle and homewares industry.
Did you know photos on Facebook generate 53 per cent more likes than text-based posts?